Product Marketing Manager

3 weeks ago

Sherbrooke, Canada SherWeb Full time

Location: work from anywhere

**Here’s what we do and why we do it**:
**Here’s how you will contribute to the success of the company**:
Our team goal is to provide businesspeople with the tools they need to help their clients work better. You will contribute to this goal by managing, commercializing, and marketing a suite of product across their respective life cycles. Succeeding in this role involves aligning product marketing with Sherweb’s global strategy and business objectives. To do this, you will collaborate with Sherweb’s Product, Sales and Marketing teams. In this role, you will specifically be responsible for leading product marketing efforts for Azure as well as Sherweb’s Infrastructure, Cloud and managed services.

**Your main goal: Analysis, strategy, and execution**:

- Establish the positioning of the product line and the marketing strategies relating to it.
- Translate product specifications into benefits for users and vendors across multiple channels.
- Create the product line(s) marketing plan, including measurable targets and objectives.
- Build compelling briefs inspired by data and customer insights, clearly articulating business and marketing objectives, targets, key messages and measures of success.
- Work with our internal agency to produce detailed marketing plans including advertising campaigns and analyze the results.
- Provide regular reporting to the business on the marketing plan and its campaign / initiatives performance and adapt the plan as needed.
- Create content to support the marketing plan.
- Manage the marketing budget for the product lines under your responsibility.
- Coordinate the relationship with Product and Sales and ensure the achievement of the objectives.
- Perform competitive intelligence analysis.
- Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of the product line in the market.

All other related tasks as the product, department and organization evolves.

**Here’s what you need to have and master to get the job**:

- 5 years of experience in technology marketing, at least 3 years in product marketing and/or marketing strategy and go-to-market comparable experiences
- Familiarity and strong interest in cloud solutions, specifically with Azure
- Highly analytical and detail oriented, with a passion for digging into data to identify trends
- Strategic mindset, ability to understand the 'big picture' and use creative problem solving to drive impact and results
- Customer-centric mindset - your customer is at the center of everything you do
- Ability to collaborate with many diverse stakeholders and influence cross-functional teams
- Ability to communicate the unique value proposition of a business or product to potential customers, partners and market influencers
- Enthusiasm for a collaborative, entrepreneurial, fast-paced and results-oriented work environment
- You know how to adapt to a constantly changing environment and like to bring new ideas
- You like technology and have an easy time understanding related concepts
- You are competitive and results oriented

**Benefits of working at Sherweb**
- Sherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day._

**A fast-paced work environment that adapts to you**
- A friendly and diverse work culture with inclusion and equality at heart of our actions
- Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
- State-of-the art technology and tools
- A results-oriented culture where talent, action, and thinking outside the box are given due recognition
- Annual salary review based on performance
- Generous and caring colleagues of various professional and cultural backgrounds

**A flexible total compensation offer**
- Vacation time that considers your previous experience
- Advanced paid hours to recharge your batteries (holidays and mobile days)
- Flexible benefits plan that adapts to your needs
- Flexible savings fund options
- A monthly home internet allowance

**Considerable growth opportunities**
- A career path with opportunities to learn and grow
- Proximity to your direct manager and open, honest communication to support your development
- Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career
- Last but not least: “Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year_
- _Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times._

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