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Marketing Specialist

3 months ago

Saskatoon, Canada The Saskatoon Co-operative Association Limited Full time

**Posting: M7**

Reporting to the Marketing Manager, the Marketing Specialist helps facilitate the execution of Saskatoon Co-op’s commodity level and CRS wide marketing programs. This role will work within each of our commodities to coordinate deliverables for the annual strategic plans for commodity-level marketing programs (Food, Pharmacy, Liquor, Consumer Fuels, HABS, Ag & Bulk Fuel). The Marketing Specialist supports initiatives across Saskatoon Co-op, which includes developing content, creating marketing collateral, assisting in events & activations, executing paid digital campaigns, collecting & gathering data to make informed marketing decisions, and creating post campaign-analysis presentations and reports. The Marketing Specialist will contribute to development and execution of marketing campaigns, expansion events, and brand partnership activations, within the parameters of the Manager approved plan. Key responsibilities include the following:
**Commodity Level Marketing**

Supports the development and execution of marketing materials contained within annual marketing plans for commodity-level marketing programs (liquor, food & pharmacy, home centres, consumer fuels, ag, bulk petroleum)
- Assists in the execution of marketing campaigns
- Coordinating billboards, print ads, roadside signs, and experiential marketing
- Developing website content and ads for search engine optimization, and providing support in e-commerce initiatives
- Coordinating video production for campaigns
- Assist with organizing events and partnership activations
- Assist with the development of campaign budgets for areas of responsibility in coordination with the Marketing Manager.
- Assist in evaluating and measuring progress and performance against goals and outcomes.

**CRS Wide Marketing Initiatives**

Monitor CRS/FCL led marketing initiatives as per calendar, and helps ensure campaigns are actioned locally. Provides support to Marketing Manager on campaign development and pilot projects where applicable.
- Digital marketing initiatives
- Downloads & follows CRS calendars
- Assists with in-store promotions, campaigns, and contests

**Digital Media Management**

To share in the coordination of Saskatoon Co-op’s digital channels focused on growing on-line engagement and interaction. With direction from the Marketing Manager, Communications Manager, and Director of M&C, the Specialist is responsible for developing content, monitoring engagement & performance, publishing and responding to posts on social media channels, with messaging that aligns to Saskatoon Co-op’s guiding statements and brand.

**Internal Working Relationships**

Develop and foster strong working relationships with others across all departments. Help enable and foster an environment of open and transparent communication throughout the association. Builds and maintains relationships with the Marketing & Communications team, Senior Managers, Saskatoon Co-op location Team Leaders, as well as with CRS colleagues.

**Qualifications**:

- Undergraduate Degree in Marketing
- Minimum 2+ Years’ of Marketing Experience (Digital, Traditional media, print, agency, project co-ordination, Social Media, Analytical Platforms, etc.)
- Strong communication skills to develop messages for a diverse group of audiences. Strength in visual communications, helping to draw in target audiences through compelling and conversion-focused creatives and copy. Ability to balance priorities through project coordination & time-management skills. Strong interpersonal skills to support a collaborative work environment.
- _a combination of relevant education and experience _may _be considered. _

**Deadline: April 21, 2024**

If you are interested or require additional information, please contact: Steve Gotto, Senior Human Resources Specialist at 306.933.0305.

Employees interested in the above position are to discuss their intentions with their team leader **prior **to approaching the contact person.