Integrated Demand Team: Content Lead

3 weeks ago

Toronto, Canada SAP Full time

**We help the world run better**

**JOB DESCRIPTION**

**Team Overview**

The role of the Integrated Demand Team is to develop end-to-end marketing programs that deliver demand to the business. The Global Integrated Demand Team collaborates with the Solution Marketing and Management teams (CMSO) to identify demand objectives, the Regional & Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.

**The Role**

Integrated Demand Team: Content Lead - Office of the COO

**Key responsibilities**:

- Customer-centric content strategy to deliver Integrated Demand Programs outcomes and KPIs
- Works with Studio SAP and CMSO team to curate, source, and refine program content (promotional assets and offers) for programs
- Drive the global strategy and optimization for program content plans while maximizing the impact for the business
- Strategizes with channel leads on where to promote content and where it fits within the buyer’s journey

**Key tasks and deliverables**:

- Deliver in partnership with Studio SAP, CMSO and other key stakeholders primary, promotional and solution content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, etc.
- Support the budgeting process with forecasting and staying within 2% of allocated content budget
- Continually measure content effectiveness to build high-performing content for the right audience and channels
- Publish content in Digital Library and ICE and regularly present content plan updates to stakeholders
- Work with localization team to translate content into various languages

**Experience & Key skills**
- Minimum 6-8 years of B2B or B2C digital, high-tech marketing experience
- Knowledge of Account and Industry Marketing, Enterprise Resource Planning (ERP) and Digital Supply Chain (DSC) solutions
- Understanding of the challenges facing COO/Operations audience when migrating from on-premise to cloud environments and the benefits achieved
- Strong written & verbal communication skills
- Strong collaboration skills
- Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
- Must be able to understand, critique and give feedback on content design and delivery methods
- Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan

**Education and Qualifications**
- Bachelor’s degree or equivalent required

**Location**
- Global

joinMSO

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 389436 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

  • Web Content Writer

    4 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for aWeb Content Writerwith a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Team Lead, Integration

    1 week ago

    Toronto, Canada Spin Master Ltd Full time

    Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...

  • Web Content Writer

    2 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 days ago

    Toronto, Canada Marketers on Demand Full time

    Marketing / PR / EventsMarketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in...

  • Web Content Writer

    1 week ago

    Toronto, ON, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    1 week ago

    Toronto, ON, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Manager of Integrated Content Strategy

    7 days ago

    Toronto, Canada Covenant House Toronto Full time

    **Manager of Integrated Content Strategy** For forty years, we have maintained a steadfast dedication to our mission: supporting the vulnerable youth who come through our doors. To this day, we remain committed to this duty. Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are...

  • Web Content Writer

    4 weeks ago

    Toronto, ON, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Greater Toronto Area, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Financial Writer

    1 week ago

    Toronto, ON, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Greater Toronto Area, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Greater Toronto Area, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Web Content Writer

    4 weeks ago

    Greater Toronto Area, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content!This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Content & Marketing Lead

    4 weeks ago

    Toronto, Canada Metrix Group Inc. Full time

    #### About Metrix Metrix provides strategy and design solutions that make change happen. We’re a Toronto-based agency that provides services in relation to Learning & Development, Healthcare Marketing, and Career Development. We guide people and organizations towards a better future by providing innovative and effective learning and marketing...

  • Financial Writer

    4 weeks ago

    Toronto, ON, Canada Marketers on Demand Full time

    Marketers on Demand is on the lookout for a Web Content Writer with a positive attitude for a 1 year contract with our global client! Do you have an approachable yet professional writing style? Be a part of their website remodel and deliver exceptional content! This role is primarily remote and yet the office for meetings is located in the Greater Toronto...

  • Lead Content Strategist | Personalised Content Team

    4 days ago

    Toronto, Canada DEPT Full time

    WHY DEPT®?We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.Our culture is...

  • Team Lead

    1 month ago

    Toronto, Canada GFL Environmental Full time

    The Team Lead ITI, IT M&A Integrations, requires an understanding of applications, IT infrastructure, integrating different IT products together and ultimately delivering those products to the end user. Background managing and driving projects along different verticals of IT is critical in this function. Excellent communication skills are key as the...