Consultant - Consumer Marketing and Healthcare Teams

4 weeks ago

Toronto, Canada NATIONAL Public Relations Inc. Full time

NATIONAL Public Relations’ Toronto office is looking for a passionate, innovative and multi-talented communications professional to split their time between our growing Consumer Marketing and Healthcare teams.

**What you will do**:
Collaborating with account leads and clients, you’ll work to build relationships with and deliver excellence across multiple client portfolios. In this role, you will:

- Attend and contribute to client meetings
- Build client relationships and trust through regular guidance and strategic counsel on current programs and broader industry trends
- Inform program strategy and continually look for ways to maximize efforts to achieve client goals
- Draft communications materials, news releases, media materials, paid media articles, social media content, internal and external presentations, etc.
- Support communications campaigns, which may include message development; earned, owned and paid media activities, digital content development, event planning and execution, and other activities as needed
- Build relationships with target audiences including influencers, healthcare providers, government officials, patient groups, trade and consumer media
- Support account leads in managing program critical paths and budgets
- Work with NATIONAL’s other practices and offices across Canada to deliver integrated communications services
- Contribute to the Firm’s new business development initiatives
- 3 to 5 years' experience writing health and/or consumer content for the public and stakeholder audiences
- Skills and diverse experience in planning and executing media relations programs - both earned and paid
- Experience building compelling stories to support a brand’s business and communications objectives
- Experience in bringing a PR campaign to life on social and digital media channels (paid and earned)
- A background in project management and creating critical paths/workback schedules
- Energy, curiosity and eagerness to learn and grow
- A solutions-oriented attitude and an interest in taking on challenges
- Strong organizational and budgeting skills, attention to detail and respect for deadlines
- The ability to adapt to shifting timelines, client priorities and corporate cultures

**Additional considerations**:

- Experience working in a public relations agency environment is an asset
- Experience and knowledge of Canada’s consumer brand and health regulatory landscape is a major asset
- A college or university degree or equivalent

**What we do**:
At NATIONAL, we connect clients to the people who matter most, with the right message, at the right time. Grounded in research, insight and deep sector understanding, we provide creative communications solutions that move people in thought and actions.

We bring together teams of discipline experts from across our network to deliver bold thinking that shapes businesses, communities and culture. For over 45 years, we have been at the centre of issues and industries that matter, leading change for today and tomorrow.

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