Digital Marketing Assistant
3 weeks ago
Duties:
- Develop and implement digital marketing strategies to drive online traffic to the company's website and increase brand awareness
- Manage and optimize paid advertising campaigns on various platforms, such as Google Ads and social media ads
- Conduct market research to identify trends and opportunities for growth
- Monitor and analyze website analytics, social media metrics, and campaign performance to make data-driven decisions
- Collaborate with the design team to create visually appealing graphics and videos for digital marketing campaigns
- Stay up-to-date with industry trends and best practices in digital marketing and e-commerce
- Utilize content management systems to update website content and ensure a seamless user experience
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience in digital marketing, preferably in an e-commerce setting
- Strong knowledge of social media management platforms and strategies
- Proficient in conducting market research and analyzing data using tools like SQL or Excel
- Familiarity with web technologies such as HTML, CSS, JavaScript is a plus
- Excellent copywriting skills with the ability to create compelling content for different digital channels
- Experience with performance marketing campaigns (e.g., PPC, SEO) is highly desirable
- Basic graphic design skills using tools like Adobe Photoshop or Canva
**Salary**: $40,000.00-$45,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Pointe-Claire, QC H9R 1A3: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's Degree (preferred)
Work Location: In person
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