Web Content Manager

4 months ago


Toronto, Canada Softchoice Full time

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

**The impact you will have**:
We are looking for a big-thinking, fast-moving, detail-minded **Web Content Manager** to take a lead role in making our website simpler, more intuitive and perform better. This role reports to our head of communications and portfolio marketing

This opportunity is hybrid, with some in-office work (10-20%) in Toronto.

**What you will do**:

- As Web Content Manager, your job will be to make information about our company, capabilities, and value accessible, easy to understand, and easy to find. Your first big task will be leading a project to update and optimize our web content based on a new information architecture. Reporting to the head of communications and portfolio marketing and working with colleagues in portfolio marketing, digital, demand generation, and design, you will lead:

- Identifying and prioritizing pages for updates and deletion, along with creating net new pages
- Creating new page wireframes to drive intended actions (e.g., further exploration, conversion)
- Establishing an SEO strategy and framework
- Coordinating internal and agency resources to complete the project on-time and on-spec
- Outside this project, your always-on responsibilities will be to:

- Serve as the editor-in-chief of our homepage, establishing an update cadence in collaboration with Portfolio Marketing and Demand Generation
- Establishing and coordinating web content reviews with stakeholders and contributors from different parts of the company
- Ensure a consistently excellent and on-brand experience in collaboration with Digital and Design
- Provide recommendations on content and layout updates consistent with industry trends
- Monitor, report on and optimize website performance

**What you bring to the table**:

- Demonstrated success in a similar role, in a similar context (e.g., technology consulting or professional services)
- Experience operating within an enterprise-grade CMS
- Thorough understanding of SEO best practices and experience implementing them
- Strong, detail-oriented writer with experience writing for web and understanding writing and editing consistent with a brand’s voice and tone
- Excellent organizational, interpersonal and persuasion skills
- Ability to effectively prioritize and manage tasks
- 7-9 years’ relevant and progressively senior experience
- Post-secondary education in a marketing, business or writing discipline or equivalent experience

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

**Why people love working here**:

- We offer hybrid and remote working opportunities.
- Comprehensive benefits from day one of employment.
- We offer meaningful work and opportunities for career growth.
- Our team members have 2 paid volunteer days per year to give back to a cause of their choice.
- We offer an opportunity to build and grow a career in the technology industry.
- Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 18 consecutive years.
- Softchoice has been certified as a Great Place to Work in the United States for several years.
- We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality.
- We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

**Inclusion & Equal opportunity employment**:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

**Require accommodation? We are ready to help**:
**Our commitment to your experience**:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented d


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