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Social Media Manager

1 month ago

Calgary, Canada AT THE LAB Full time

**Social Media Manager | AT THE LAB**
- Location: Calgary, Alberta (Hybrid)_

At _The Lab_, we take an unconventional approach to serving unconventional brands. As the world’s first and only specialist in designing, building, and operating bespoke in-house agencies and marketing ecosystems, we partner with a growing list of clients to drive creativity, efficiency, and tailored solutions that resonate with audiences.

We’re looking for a **Social Media Manager** who thrives in a creative, fast-paced environment and is ready to take ownership of innovative campaigns across multiple platforms. If you're passionate about social media, community building, and storytelling—and you have the grit to push boundaries—this could be the role for you.

**What You’ll Do**:

- **Develop Innovative Social Media Strategies**: Lead the creation and execution of dynamic social media strategies that enhance brand awareness and drive engagement on platforms like Instagram, LinkedIn, X, Reddit, and YouTube.
- **Content Calendar Creation**: Plan, organize, and manage content calendars that align with both client goals and broader marketing strategies.
- **Content Production & Curation**: Collaborate with our creative team to produce high-quality content (text, images, videos, infographics) that captivates our audience and supports our clients’ brand objectives.
- **Community Engagement**: Build and nurture online communities, engaging directly with followers to foster meaningful interactions and discussions.
- **Data-Driven Decision Making**: Analyze key metrics through tools like Hootsuite and Google Analytics to continuously refine strategies and improve performance.
- **Collaborate Across Teams**: Work closely with marketing, design, and video production teams to ensure cohesive and impactful content across all platforms.
- **Lead Video Shoots**: Organize and manage video shoots that bring your creative vision to life.

**What We’re Looking For**:

- 2-4 years of experience in social media management, content creation, and community engagement.
- A proven track record of creating and executing successful social media strategies.
- Strong writing, editing, and visual storytelling skills.
- Expertise with social media management tools (Hootsuite, Google Analytics, etc.) and a data-driven approach to optimizing content.
- A creative mindset with a passion for staying current on trends and best practices.
- Excellent communication skills and the ability to work effectively both independently and within a team.
- Strong organizational skills and the ability to juggle multiple projects at once.
- A proactive, solution-oriented attitude that aligns with _The Lab_’s values of True Grit, Continuous Improvement, and Ownership & Initiative.

**Why Join Us?** At _The Lab_, you’ll have the chance to work with some of the most creative and unconventional brands out there. We foster a culture of continuous learning, where curiosity is encouraged, and small wins are celebrated. You’ll have the opportunity to shape the future of our clients’ social media presence while growing your own skills in a collaborative and supportive environment.

*Benefits provided

Pay: $55,000.00-$60,000.00 per year

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 2 years (preferred)

Work Location: Hybrid remote in Calgary, AB T2R 1L1