Assistant Brand Manager

7 months ago

Ottawa, Canada Reckitt Full time

**Want to make your name with some of the biggest names in the world?**

As an Assistant Brand Manager with Reckitt, you’ll have the freedom to succeed.

Reckitt is more than a company. We’re a growing community of over 40,000 diverse, talented entrepreneurs - driven by our purpose to protect, heal and nurture in the relentless pursuit of a cleaner healthier world. We work each day to ensure that access to high quality hygiene, wellness and nourishment is a right, not a privilege. Drawing on each other’s skills, working together and putting consumers and our people first, we strive to give each and every team member the Freedom to Succeed.

To make this happen, we’ve created an environment where curiosity is encouraged, ideas are embraced, and ownership is given. Opportunities are everywhere, and ambitions grow. We are an organization that strives for excellence every day, serving our consumers and customers in a better way each day.

**The Role**:
This position is responsible for helping support the brand portfolio for Reckitt (Canada). The incumbent will support the Brand Managers in the areas of brand strategic direction, consumer understanding and communication to consumers and healthcare professionals, packaging, innovation, and financial performance evaluation. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity.

**What you’ll do**:
Helps build Brand Equity based on Consumer Understanding
- Helps to support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication message plan and brand identity
- Analyzes brand, market & competitive trends and recommend suitable actions.
- Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
- Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights. Work with Analytics team and Brand manager to develop these insights into achievable plans.

Brand Performance and Growth
- Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment (competition) on brand performance. Provides recommendations to enhance performance.
- Helps to manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives

Brand Execution Guidance and Communication
- Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution.
- Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives.
- Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performance

**How Do You Know If You’re A Fit?**:

- University degree (to Bachelors level) in business or science-oriented degree, an MBA is an asset,
- 1-3 years of working experience in marketing, research or with a creative agency
- Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment.
- Prior experience in related fields (Sales, Marketing, Finance, Advertising) is a plus
- Strong sense of urgency and achievement
- Resilient and able to respond under pressure
- Strong capability to partner, collaborate and lead others
- Manage multiple demands with strong ability to prioritize
- Strong analytical skills, financial skills and P&L understanding
- Capable of analyzing data & drawing conclusions from the data.
- Able to work autonomously, provide independent opinions, and influence others in the best interests of the business

**You’ll succeed because**:
You’ll join our Marketing team in maximizing the value and impact of our world-famous brands. Going beyond delivery, they innovate and educate to help the nation take control of its own health. They treat our brands like they own them. And their quick thinking is one of the main reasons why we lead so many markets.

**Why Reckitt?**:
At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point o

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