Marketing & Design Coordinator

1 month ago

Calgary, Canada Canadian Rocky Mountain Resorts Full time

**PRIMARY FUNCTION**

As part of the marketing and communications team you play a pivotal role in developing and executing integrated marketing campaigns that leverage both print and digital channels to reach target audiences effectively. This position requires a blend of creative thinking, strategic planning, and hands-on execution to manage print materials and social media platforms, drive engagement, and support overall marketing objectives.

This role requires a blend of artistic talent, technical skills, and a keen understanding of design principles to produce high-quality graphics across various mediums. In addition, this position requires a keen eye for detail, strong organizational skills, and the ability to coordinate with various stakeholders to deliver high-quality printed materials on time and within budget.

**REPORTS TO**
- Director of Marketing & Marketing Manager

**HOURS**
- Full-Time

**DUTIES & RESPONSIBILITIES**

**SOCIAL & CONTENT CREATION**
- Create and schedule engaging and visually appealing social media content, including graphics, videos, and written copy, to drive audience engagement, increase followership, and promote brand awareness (Facebook, Instagram, Pinterest).
- Create content (photos, videos, reels) that will drive awareness on social media platforms.
- Monitor social media channels for mentions, comments, and messages, responding promptly to inquiries, engaging with followers, and managing online communities to foster positive interactions and enhance brand reputation.
- Organize and execute creative shoots to facilitate content creation.
- Use the company DSLR to create photos and content for social media and blogs.
- Analyze performance data as well as content and make necessary changes to achieve marketing objectives.
- Prepare monthly reports, analytics and KPI’s.

**MARKETING**
- Updating and managing online directory listings.
- Aid in the development of digital marketing assets such as blogs
- Assist in updating websites with new menus, files and relevant blogs
- Executing monthly newsletters as well as abandon cart or sign-up promotions.
- Work alongside city management teams and marketing team to develop promotional programs i.e. Feature menus, happy hour, Thanksgiving & Christmas Pre-Orders
- Coordinating events and seasonal markets with internal teams
- Managing influencer relations for multiple city properties

**GRAPHIC DESIGN**
- Conceptualize and design visual assets such as branding materials, marketing collateral, digital ads, social media graphics, presentations, and product packaging that align with the organization’s brand identity and marketing objectives.
- Translate creative briefs and conceptual ideas into visually engaging and compelling designs, incorporating feedback and revisions as needed to achieve desired outcomes.
- Stay up-to-date with design trends, emerging technologies, and best practices in graphic design, and incorporate innovative techniques and styles into design projects.
- Use industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and manipulate digital assets, illustrations, typography, and layouts.
- Creating and executing marketing materials such as PPTs, posters etc.

**PRINTING**
- Coordinate the production of all printed marketing materials including brochures, flyers, posters, banners, promotional merchandise, and any other print collateral as required.
- Collaborate with external vendors such as printing companies, graphic design agencies, and suppliers to obtain quotes, place orders, and ensure timely delivery of print materials.
- Coordinate the design and layout of printed menus, ensuring they adhere to brand guidelines and reflect the organization’s aesthetic.
- Proofread menus for accuracy in pricing, descriptions, making corrections as needed.
- Manage the creation and maintenance of menus across online platforms
- Manage the print production process from start to finish, including prepress preparation, proofing, printing, finishing, and distribution.
- Maintain accurate records of print orders, invoices, and expenses, and provide regular reports to management as needed.

**EXPERIENCE**
- 1-3 years Marketing experience.
- Experience with Canon or Nikon DSLR camera required.
- Graphic design experience an asset.
- Excellent interpersonal, verbal and written communication skills and organizational skills.
- Previous work experience in a hotel or restaurant environment considered an asset.
- Basic WordPress experience considered an asset.
- Knowledge of MS Office coupled with excellent keyboarding skills.
- An ability to take initiative, problem solve and multi-task.
- A keen attention to detail.
- A vehicle will be required to travel to and from the mountains or properties on occasion.

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