Quebec Brand Marketing Manager

3 weeks ago

Dorval, Canada Air Canada Full time

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

Reporting to the Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is responsible for the day-to-day development, management and implementation of the brand strategy and annual marketing plans for the Quebec market.

More specifically, this role focuses on leveraging Qc-specific brand partnerships to build proximity & relevancy in Quebec through the creation of world-class integrated marketing programs, rooted in strategic insights, that drive positive brand perception & engagement in Quebec and ultimately deliver against Air Canada's business objectives. This results-oriented leader is well versed in all tenets of brand marketing and has a deep understanding of the Quebec culture & French language.

**Roles and responsabilities**
- Participate in the development of annual brand marketing plans to drive positive brand sentiment & engagement in the Quebec market.
- Manage and coordinate the deployment of integrated multi-channel marketing initiatives with executional excellence, leveraging owned, earned, and paid media as well as other marketing levers such as (but not limited to) strategic partnerships, sponsorships, and experiential marketing.
- Participate in the identification, evaluation, and establishment of Qc-specific brand partnerships / sponsorships to build relevancy and deliver on Quebec brand objectives. This also includes the development and implementation of related marketing programs and fulfillment of brand integrations as per agreements.
- Direct internal and external partners in the development of breakthrough brand content, creative assets and media campaigns that are created to resonate with Quebecers.
- Coordinate the campaign planning and execution process, including post campaign analytics, to ensure lead times are met, resources & channel support are booked, and the execution is completed with excellence.
- Manage project budgets including issuing of PO's, purchase commitment authorizations, invoicing, billing, and reconciliation.
- Leverage consumer research and business/category data to define objectives, establish a measurement plan, and ensure the monitoring and reporting of campaign results.
- Collaborate with the other QC Strategy stakeholders and business units to identify areas of opportunity and to maximize overall impact of efforts.
- Develop strong, cross-functional, cooperative working relationships with other teams involved in the Qc brand marketing initiatives (ex. National Sponsorships and Events teams, Sales and Business Development, Community Relations, AC Foundation, Routes Marketing).
- Think strategically and creatively to contribute to new ideas and best practices based on key industry trends.
- Provide support to Manager, Brand Marketing - Quebec as assigned.

**Qualifications**
- University degree with a major in Marketing, Communications and/or Business.
- 3-5+ years of working experience in marketing or related field (previous work experience in airline and/or travel industry an asset).
- Well versed in all tenets of brand marketing & communication, including brand partnerships, emerging digital channels, and social media.
- Deep understanding of the Quebec culture & French language.
- Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems. Sharp attention to details is essential.
- Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness with internal and external stakeholders.
- Highly motivated to succeed with energy and enthusiasm
- Highly organized self-starter with the ability to produce quality work in an ever-changing business and a strong desire to use your initiative and take accountability for your work.
- Thrives in high-volume, agile, and fast-paced environment within a high-performance, results oriented team.
- Keen interest and experience in Brand and Marketing Communications to ensure proper understanding and use of brand positioning and guidelines.
- Strong creative evaluation skills and ideation capabilities.
- Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
- Advanced level of Microsoft Office products (Word, Excel, PowerPoint).

**Conditions of Employment**:
**Linguistic Requirements**

Must be fluent in French & English.

Excellent French speaking and writing skills.

**Diversity and Inclusion**

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

  • Quebec Brand Marketing Manager

    3 weeks ago

    Dorval, Quebec, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Quebec Brand Marketing Manager

    7 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Quebec Brand Marketing Manager

    4 weeks ago

    Dorval, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Global Digital Marketing Manager

    4 days ago

    Dorval, Quebec, Canada Smardt Inc. Full time

    ENGLISH VERSION WILL FOLLOW Aperçu du poste : Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stratégies innovantes de marketing digital pour stimuler...

  • Global Digital Marketing Manager

    4 days ago

    Dorval, Canada Smardt Inc. Full time

    ENGLISH VERSION WILL FOLLOW Aperçu du poste : Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stratégies innovantes de marketing digital pour...

  • Regional Sales Manager

    7 days ago

    Dorval, Canada Midland Transport Full time

    REGIONAL SALES MANAGER - QUEBEC Midland Transport Limited has become a leader in the transportation industry by providing superior quality service to our customers. Our services include LTL, T/L, and Courier Services and provide the convenience of one-stop shopping. The Opportunity Midland Transport is currently seeking a Regional Sales Manager based out...

  • Talent Marketer

    5 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Manager, Talent Marketing, the Talent Marketer will be responsible to attract, engage,...

  • Advisor, Defense Product Marketing

    5 days ago

    Dorval, Canada Bombardier Full time

    **Description** **BOMBARDIER** Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused on working together with a team spirit. In your...

  • Outside Technical Sales Representative

    4 weeks ago

    Dorval, Canada DXP I NatPro Full time

    DXP/Natpro is looking for an **Outside Technical Sales Representative,** who will promote and secure the sale of Natpro’s pump products to various customers (End Users, Engineering Firms, OEM’s and Contractors) within the assigned territory (Province of Quebec) and market sectors. **Primary Duties and Responsibilities**: - Generate sales / prospecting...

  • Outside Technical Sales Representative

    3 weeks ago

    Dorval, Canada DXP I NatPro Full time

    DXP/Natpro is looking for an **Outside Technical Sales Representative,** who will promote and secure the sale of Natpro’s pump products to various customers (End Users, Engineering Firms, OEM’s and Contractors) within the assigned territory (Province of Quebec) and market sectors. **PRIMARY DUTIES AND RESPONSIBILITIES**: - Generate sales / prospecting...

  • Product Marketing Manager

    3 weeks ago

    Dorval, Canada Matrox Full time

    Position summary Matrox Video is a leading developer of video solutions for broadcast, post-production, and streaming markets. We are seeking a highly motivated and creative Product Marketing Manager to join our dynamic team. In this role, you will be responsible for driving the product positioning and messaging strategy for our innovative video...

  • Product Manager, Ostomy

    6 days ago

    Dorval, Canada ConvaTec Full time

    Une version en français est disponible sous la description de poste en anglaise. Our search for better is changing the lives of our customers. It’s changing the careers of our people too - creating new challenges and opportunities all the time. We’re a business that never stands still. Join us as an **Product Manager, Ostomy** and you won’t...

  • Machine Operator/opérateur de Machine

    2 days ago

    Dorval, Canada Presstine Marketing Inc. Full time

    **English** Are you looking for a new challenge with a growing company? If you answered yes, we have a great opportunity for you! **About the Company**: Presstine Marketing Inc is a rapidly growing production and packaging company located in Dorval Quebec and has been a market leader in the trading card industry since 2007. **Benefits of working with...

  • Air Canada Cargo Jobs

    3 weeks ago

    Dorval, QC, Canada Air Canada Full time

    Job Description: The Digital Marketing Manager is responsible for managing and developing the representation of Air Canada Cargo on its website and through digital marketing channels. Specifically, this position will design, orchestrate and segment all Cargo email communications to customers through digital Campaign software, [ads1] Job Responsibilities: ...

  • Air Canada Jobs

    3 weeks ago

    Dorval, QC, Canada Air Canada Full time

    Job Description: This role will support through planning and supporting customer events and tactical activities such as customer recognition events (virtual or physical) while working in close collaboration with the Cargo Marketing Manager for the planning and distribution of customer gifts and marketing assets. [ads1] Job Responsibilities: Develops &...

  • Vice President, Marketing

    6 days ago

    Dorval, Canada Cardinal Health Full time

    Cardinal Health is a global healthcare products manufacturer, distributor, and provider of healthcare services and solutions with a leading national presence across Canada. With over 1400 employees nationally, our dedicated team services over 95% of Canada’s hospitals and thousands of long-term care homes, healthcare providers, direct patients, and...

  • CRM & B2B Ecommerce Manager (12 Month Contract)

    3 weeks ago

    Dorval, Canada Joseph Ribkoff Full time

    Joseph Ribkoff designs classic and contemporary garments for fashion-forward women with a youthful state of mind. Each one of our carefully tailored pieces offers the effortless fashion, fit, and quality that we’ve been synonymous with. Over the years, the brand has blossomed into a touchstone for timeless, youthful style. Driven by a passion that has...

  • Events and Trade Shows Manager

    5 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** This role will collaborate with various stakeholders to plan and support events and tactical activities...

  • Sales Representative

    5 days ago

    Dorval, Canada New Beginnings (9083-6388 Quebec Inc) Full time

    We are looking for a sales representative (woman), that is willing to **take care of already existing account of customers.** As we are a wholesaler of fruits and vegetables **knowledge of fruit and vegetables is required.** **Both French and English are required**. The main task of this job is to take **already existing accounts **of customers in **Quebec...

  • Captain King Air 350

    3 weeks ago

    Dorval, Canada Starlink Aviation Full time

    Passionate about aviation and customer service?Starlink Aviation is seeking a Captain for a King Air 350 operating in charter & corporate operations, utilized by an owner client, based in Quebec, QC, Canada.Your RoleReporting to the Operations Manager of Starlink Aviation, your role will involve planning and safely managing all your international flights, in...