Live Streaming Product Specialist for De'longhi

3 weeks ago

Brampton, Canada Encore Market Engagement Full time

**Job Brief**:
In this role, you will act as an extension of the De’Longhi Group brand team, engaging with consumers through live stream shopping & retail product training and demos, working out of De’Longhi’s Canadian Head Office and retail stores across Canada.

**The Role**:Product Specialist for De’Longhi - Full Time**

***The Perfect Person For The Role**:
You are a dynamic person who understands what high quality kitchen products means to people Your enthusiasm for the brand is infectious. This role is perfect for someone with a passion for coffee and cooking who has previous experience as a Barista, and a knack for influencing others. You are a motivated, self-starter with a passion for helping people. You have top-notch communication and relationship-building skills with a knack for educating consumers on the value, features, and benefits of exceptional coffee products. You may have experience in presenting in front of a camera, or at a minimum, are comfortable in doing so.

**Position Summary**:
Our client is De’Longhi, a company that has built its global reputation as a cutting-edge leader in innovation, product design, and performance. They are committed to continuing their mission of creating exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design bringing convenience and style into every customer’s home, making the everyday better. Your role is to drive sales through your product expertise, education, demonstrations and support consumers, retail associates and managers through presenting and demonstrating their products both at in person training and demo events but also via their live stream platforms.

**What You’ll Be Doing Every Day**:
Centered out of the De’Longhi Canada head office in Brampton, the Shop Live experience is where you are creating an immersive and captivating product demo experiences for our customers across multiple live streaming platforms. Your main role is to drive sales by engaging with consumers, store associates and managers demonstrating the core features and benefits of the De’Longhi Group product lines with a particular focus on their award-winning espresso machines.
- **Product Demonstration**:

- The De’Longhi virtual Studio will have you speaking with our valued customers throughout the day. You will have a one-way audio/video feed (consumers will be able to see and hear you, you will be able to hear them, but not see them)
- Conduct live demonstrations of De’Longhi products. With a special focus on all our coffee machines, you’ll leverage your barista skills, showcasing how easy our machines are to use while educating customers on the art of making a perfect cup of coffee
- Build brand awareness and loyalty by sharing the brand story and values with customers.
- Answer customer questions on coffee products, brewing techniques, and the brand.
- Provide In person demonstrations and product trainings at retail locations as required during key promotional periods and events.
- Collaborate with the in-house management team to ensure a consistently high-quality customer experience.
- **Live Experience Management**:

- Host live events at our De’Longhi Studio, creating an engaging and entertaining atmosphere for customers.
- Utilize your on-screen charisma to captivate and connect with the audience, enhancing the overall customer experience.
- Use your influence to create content that resonates with our target demographic, driving interest and foot traffic to our De’Longhi Website

**Your Skill Set**:

- Strong on-screen presence with the ability to engage and influence audiences through various media channels.
- Experience as a Barista with a deep understanding of coffee education and culture.
- Excellent interpersonal and communication skills.
- Creative mindset with the ability to develop innovative and captivating content.
- Strong organizational and event planning skills.
- Knowledge of other languages is a definite asset.
- The desire to achieve sales goals both individually as well as a team.
- A quick learning aptitude with the ability to carry out self learning through a dedicated learning platform.
- Strong personal drive, problem solving skills, a positive attitude, and the ability to take initiative.
- The ability to systematically walk a customer through how our machines work and make it look easy every time
- Superior communication and presentation skills, and the ability to establish rapport with consumers you cannot see

**A few other things we’ll expect from you**:

- Lift and move up to 40 pounds.
- Work evenings and weekends
- Ability to travel within North America as required.
- Commute to De’Longhi office, retailers & transport demo equipment & supplies
- Friendly and approachable demeanor.
- Ability to work independently and as part of a team.
- Reliable and punctual.

**The RIGHT Fit with Encore**:
At Encore, we feel that no matter your background, wh

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