Co-op, Inbound Marketing- Summer 2024

2 weeks ago

Vancouver, Canada Hootsuite Full time

Title: Co-op, Inbound Marketing

Location: #5 East 8th Avenue, Vancouver, BC

Term: 4 months

Start Date: May 2024, summer term only

Openings: 1

**Overview**:
We are seeking a dynamic and creative Inbound Marketing Intern/Co-op Student to join our Marketing Growth team. This role will contribute to various content marketing, SEO, and on-page UX initiatives across Hootsuite's inbound properties (including the famous Hootsuite Blog), helping us engage and convert our top of funnel audience.

**WHAT YOU'LL DO**:

- Content optimization:

- Learn the basics of search engine optimization and help the team improve the visibility of existing blog content in organic search results.
- Conduct research on competitor strategies to inform optimization tactics.
- Publish articles in our CMS using on-page SEO best practices to ensure content ranks competitively for target keywords.
- On-page UX improvements:

- Contribute to the planning of a creative refresh of gated content download pages.
- Work with Inbound and Web Marketing strategists to implement the changes in our CMS

**WHAT YOU'LL NEED**:

- Working towards a degree or diploma in a related field (e.g., Marketing, Communications, Digital Marketing, Journalism, Communications etc.).
- Accountability: holds self and others accountable to meet commitments
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding

**WHO YOU ARE**:

- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:
**S**tep Up**: Show the world what it looks like to live and work by these guiding principles. #StepUp

**One Team**:Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

**Customer Obsessed**:Focus relentlessly on helping our customers succeed. #CustomerObsessed

**Go Fast, Be Agile**:Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

**Play to Win**:Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

**Neighbours & Allies**:Give back to our communities and be an ally. #SocialForGood #Allies

**Canada Pay Range For This Role**
- $46,100—$55,400 CAD

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