Content Manager

7 months ago

Markham, Canada Astellas Full time

At Astellas, we’re united by a single purpose: to positively impact patients’ lives by
turning innovative science into value for patients and improving their health. Our patient
- focused approach drives our strategic thinking and informs our day-to-day decision
- making.

You’ll thrive at Astellas Canada if you share this purpose and want to do meaningful
work. We’re proud of our company culture and how it sets us apart. We support our
people as much as our patients, offering an open, inclusive and welcoming environment.
As a global organization we are collaborators who work with accountability and integrity.
Together, we create innovative treatments that improve patients’ lives now, and in the
future. For more information on Astellas Canada, please visit our website

Astellas Pharma Canada is currently searching for a Content Manager reporting to the Head
of Operational Excellence. This is a head office role located in Markham, Ontario with a hybrid
work schedule.

**Description**

The Content Manager is responsible at the operational level to ensure successful
content to distribution for Astellas’ brands. The Content Manager plays a crucial role in
developing and executing content that aligns with Astellas Canada’s business objectives
and meets the diverse needs of our customers. The Content Manager will also be
responsible for establishing local processes, in line with global ways of working, for
content planning, content creation, content production, Legal and Regulatory (MLR)
review and approval, and content distribution in delivery to ensure streamlined
operations, efficiency and compliance.

**Essential Job Duties
- Serve as a content adviser to the local Brand Managers and responsible for

developing content, frameworks and assets as per target customer profile,
insights, key messaging direction and claims captured in the Omnichannel
Engagement Framework (OEF) and content management system

Social Media, and Field Force-led channels)
- Responsible for executing and continuously optimizing an internal process

of content planning, content creation, content production, MLR review and
approval, and content distribution in delivery with the Brand Manager, the
Market Experience Manager (MXM), content reviewers such as
Regulatory, Legal, Medical and Ethics & Compliance
- Identify and leverage existing global and/or local content across priority

products and align to omnichannel campaign strategy
- Work closely with Field Force to understand their content needs for their

customer interactions to help produce relevant and timely content for Field
Force-led channels (e.g. eDetail, Webinar, remote meetings, 1:1 approved

- Work cross-functionally with customer facing functions (i.e. Business

Units, Medical Affairs, Market Access) and enabling functions (i.e.
Regulatory Affairs, Legal and Ethics & Compliance) to ensure customer

creation through distribution.
- Drive Global for Local (G4L) content re-use in the affiliate, support co
- creation of content with Global SBM team, and ensure local teams
leverage global brand portals and make a copy functionality to enable
measurement of G4L
- Support the global MLR transformation and execution of process,

collaboration optimization and risk balanced approach

localisation of global modules and distribution of this content
- Closely working with the Omnichannel Experience Lead and the Content

Activation Team in OSO to ensure optimal adoption of the CF, and
support local teams with the embedding of new capabilities and services
- Serve as a main point of contact for the MXM and the CF to ensure

quality, operational efficiency, and timely delivery of compelling content
- Collaborate with a 3rd party agency or an internal expert who designs and

executes campaigns to ensure that content is disseminated via right
channels and platforms
- Analyse content effectiveness based on performance data and generate

insights to enable data-driven decision making to optimize content
creation and execution
**Required Qualifications
- Bachelor’s degree
- Minimum of 5 years of experience in content creation, copywriting, content

localization and digital/omnichannel engagement within the pharmaceutical, life
science industry or other highly regulated industries
- Experience with data, analytics and insights with the ability to interpret data into

meaningful information to help steer decision making
- Strong written and oral communication skills
- Demonstrated ability to communicate, influence, and interact effectively at all levels of

the organization, including Senior Management and with Regional/Global functions
- Understanding the Canadian regulations overseeing marketing of pharmaceutical

products (i.e. PAAB, IMC)

**Preferred Qualifications**
- Advanced scientific degree (e.g., MSc, PhD)
- Demonstrated strategic thinking or previous experience as a content/medical

strategist
- Previous omnichannel content experience within the pharmaceutical, life scie

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