Marketing Associate

6 days ago

North York, Canada Vitasoy North America Inc. Full time

**Job Title: Marketing Associate (Bilingual English/Chinese)**

**Job Location: Toronto, Ontario**

**Background & Purpose of the Job**

Vitasoy International is a leading manufacturer and distributor of plant-based beverages and food listed on the Hong Kong Stock Exchange (HK0345). Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition -based education programmes. We currently have more than 6,500 employees on the ground in our corporate offices across Hong Kong, Mainland China, Australia, Singapore, the Philippines and North America. Vitasoy USA was founded in 1978 and is accredited as one of the first companies to introduce soymilk to North America.. Since then, we have established ourselves as Vitasoy North America, and moved our headquarters to Toronto, Canada and manage our brand portfolios across the US and Canada markets. Our two major brands are VITASOY, nutritious soy and other plant-based beverages, and VITA, tea and other ready to drink beverages.

As the Marketing Associate, you will have the opportunity to work on holistic marketing campaigns and take ownership of tactical executions for our activity across both the US and Canada From launching new products with multichannel touchpoints to analyzing competitive performance to gain market share, you will also get a chance to work on exciting, new innovations from our China/Hong Kong product portfolio to help us define the portfolio roadmap to evolve our Brands in 2024 and beyond The experience of working with us brings a wide range of learning and skill development towards being a brand marketer faced with challenges and opportunities that arise from being a manufacturer of our products.

You will be reporting directly into the Marketing Manager for Vitasoy North America. You will be required to be in our North York office Monday - Fridays when first starting and will eventually transition to a hybrid (in-office and work from home) model based on your manager’s discretion after the probation period

**What You’ll Do**
- Support the Marketing Manager in the development, execution and analysis of VNA’s Marketing Strategy in both the US and Canada Market, ensuring alignment and customizing to in-market consumer needs
- Be accountable and take ownership of tactical executions after Branding and Go-To-Market Campaign Strategy sign-off
- Manage, liase, and be the day-to-day contact for our media agency and third-party vendors to ensure flawless execution of media campaigns (digital, social, experiential, sponsorships, influencer) and events
- Lead US and Canada communication plans working with our media agency and 3rd party vendors, including but not limited to: media planning, asset development/adapts, in-store Marketing collateral, test & learning on new Digital/Social platforms
- Support our Sales Team with all Marketing Material needs across digital, demos, and branded merchandise needs
- Assist in building and maintaining annual marketing calendar, tracking, and reporting on the status of activities
- Occasional lifting and packing of Marketing samples and materials to ship out to our global counterparts, agencies, external vendors
- Occasionally drive and conduct market and competitor audits of our products in Grocery retailers across the GTA
- Occasional travel to the US and across Canada for market visit, events or meetings may be required.

**Who You Are**
- Proactive Execution: Implement plans efficiently, collaborating with cross-functional teams to ensure seamless project execution and support the Manager in delivering high-quality communication plans.
- Resilient & Adaptable: Thrive in dynamic environments, adapting strategies as needed to overcome challenges and keep projects on track.
- Creative & Analytical: Combine creativity and strategy, using tools like Photoshop, Illustrator, or Canva to design compelling mock-ups. Leverage creative assets and data to tell impactful business stories.
- Digital Marketing Expertise: Strong knowledge of digital platforms such as TikTok, XHS (RED), Instagram, and LinkedIn.
- Agency/Social Media Experience: Previous experience in digital marketing, either agency-side or managing social accounts, is a plus.

**Travel**

**What we’re looking for**
- 3+ years of relevant Marketing experience, either agency or brand-side
- Bachelor’s degree in marketing, communication, or Business Administration
- Valid G driver’s license
- Minimum of 2 years of experience in the CPG industry
- Experience with events, digital marketing, and e-commerce is an asset
- Proficiency in monitoring, tracking, and managing marketing budgets
- Excellent in MS Office, including knowledge of “VLOOKUP” and “Pivot table”
- Experience in conducting competitive and consumer research for the U.S. and Canadian markets
- Proficiency in reading

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