Marketing & Communications Associate

3 weeks ago

Vancouver, Canada GOH BALLET ACADEMY Full time

**Goh Ballet Academy Canada**

**Job Title**:Marketing and Communications Associate***

**Location**:Vancouver, B.C.

Goh Ballet Academy is one of Canada's pre-eminent ballet training institutions, with an enviable international reputation

for excellence. Established in 1978, the Academy is now under the direction of Chan Hon Goh, former Principal Dancer

of The National Ballet of Canada. People are at the heart of our success. We are passionate about bringing great dance

experiences to the widest possible audience; about giving the world’s best creative talent the stage it deserves; and

about providing our people and partners with opportunities to realize their full potential.

**POSITION OVERVIEW**

The Marketing & Communications Associate plays a crucial role in building a strong and consistent brand identity for

Goh Ballet, generating new business leads, improving market share, and maximizing revenue. Reporting to and working

with the Academy’s Director, the Marketing Associate will execute all branding, advertising, marketing and event

activities.

**CANDIDATE DESCRIPTION**

You are a dynamic, nimble, organized, detail-oriented and self-motivated individual. You have proven experience

developing and executing successful marketing campaigns, events and projects, whilst coordinating and inspiring

others on the administrative team. You are resilient, and willing to do what it takes to get the job done to improve

our organization and build our brand. You understand our core values and can play a part in advancing strategy

and brand positioning. You have an affinity for the arts and its place in our communities.
- Post-secondary degree in Marketing and/or Communications. Equivalent work experience will be considered.
- 4+ years, experience in a marketing, communications specific role.
- Excellent verbal and written communication skills.
- Ability to work in a fast-paced environment.
- Excellent technological literacy, specifically using Microsoft Office Suite, G-Suite, Meta Business Suite, Mailchimp,

Google Ads & Google Analytics, Wordpress, Adobe Creative Suite.
- Creative and detail oriented: You have an impeccable eye for branding, design, and details.
- Analytical: you are confident with analyzing insights and data to optimize strategies
- Ability to cultivate and maintain a positive and engaging team culture.
- Desire to grow with Goh Ballet Canada, taking on increased responsibility and a diverse range of duties as needed.
- Able to work evenings and weekends as required for special events.

**DUTIES**

**Brand Management & Strategy**:

- Develop and create marketing and promotional strategy for Goh Ballet Canada (Vancouver & Toronto),

including brand management, advertising, web and design collateral.
- Analyse insights and consumer trends, market analysis and marketing best practices to build successful

strategies and produce reports analysing the effectiveness of Academy’s marketing campaigns with

recommendations for improvement.
- Produce strategic advertising plans & budgets for key campaigns throughout the year.

**Marketing & PR**:

- Execute all aspects of paid digital advertising campaigns.
- Social media management: develop social content calendar, curate and post compelling content to promote all

programs and events, coordinate shoots, and edit photos and video content as needed, manage engagement

and make recommendations to increase growth across the Academy’s platforms.

2
- Develop and execute web strategy and website management for several websites. Perform regular content

audits. Ensure website is optimized with keywords and other SEO best practises.
- Oversee all written communications and develop copy for our e-newsletters, advertising campaigns, website,

social media accounts and business development.
- Produce branded print and digital design materials for campaigns, sometimes working with external marketing

and design agencies.
- Media relations: manage incoming media inquiries, produce press releases and media kits, schedule interviews,

& facilitate media personnel on-site.

**Events**:

- Lead Goh Ballet’s events strategy; supervise all aspects of planning, logistics and management for events, shoots,

and presentations. Ensure readiness for all events on the annual calendar.
- Responsible for marketing, promotional and sponsorship events as well as ensuring the delivery of any cross
- promotional initiatives.

**Support Business Development and Communications**:

- Support the Director in meeting with key external stakeholders who can advance and promote the work of Goh

Ballet.
- Develop and implement key recruitment initiatives.
- Contribute to sponsorship and fundraising initiatives

**SALARY & BENEFITS**
- Salary: $60,000+, based on experience.
- Paid vacation and sick days, and time-in-lieu.
- Start Date: Immediate.

**APPLICATION**

If you have most of the essential criteria, we encourage you to apply, and welcome transferable skills from oth

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