Strategist
3 months ago
Overview:
Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.
When you join Omnicom Health Group, you have access to opportunities across the most networked network. What does this mean for you? Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey. We’re eager for you to carve a path that works for you - and we’ll help you make it happen.
**Title**: Strategist
**Company/Location**: OHG / Toronto
**Department/Discipline**: Strategy
**About the Role**:
**The Strategist is a conscientious, collaborative, creative, and **constantly-learning core member of the team, who strives to simplify the complex to form the foundation for concise and connected communications**. They will be responsible for driving marketing strategy across all agency brands by deriving a deep understanding of the market, customer, competition, and brand; helping translate that into a unique and motivating narrative; and converting it into actionable recommendations for clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it.**:
***:
**Responsibilities**
- Monitor the pharmaceutical industry in general, and be able to rapidly communicate trends and business opportunities to colleagues and clients
- Understand and access available tools and data resources; recommend tools that would expand agency capabilities
- Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
- Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results
- Attend client market research and summarize relevant results
- Develop/research target audience personas and recommend integrated communication plans
- Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation
- Understand the use of data to establish and measure KPIs
- Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
**Qualifications**
- University Degree
- 2-3 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
- Strong presentation and moderation skills and exceptional slide deck storytelling capabilities
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