Data Science Analyst

3 weeks ago

Toronto, Canada GroupM Nexus Xaxis Full time

**Position Overview**

GroupM Nexus is actively looking for a Data Science Analyst to join our Analytics team.

And at GroupM Nexus, you will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients whom are all passionate about digital media. The GroupM Digital Services work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at GroupM Digital Services, and we are open to new ways of thinking, especially those that will contribute to the overall success of the business. Opinions and ideas are always welcomed, in fact they are encouraged

We believe in the power of digital media to transform the way businesses and consumers can interact.

**Responsibilities**
- Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions and the success of media campaigns.
- Mine and analyze data from GroupM and/or client databases to drive optimization and improvement of product development, marketing techniques and business strategies.
- Assess the effectiveness and accuracy of new data sources and data gathering techniques.
- Develop customized reports to track and optimize campaign performance
- Use modeling techniques to increase and optimize media performance, customer experiences, revenue generation, ad targeting and other business outcomes.
- Assist developing testing frameworks and test model quality.
- Coordinate with different functional teams to implement models and monitor outcomes.
- Assist in developing processes and tools to monitor and analyze model performance and data accuracy.
- Develop or assist in the development of insights and insight presentations

**Essential Qualifications**
- 2+ years of experience manipulating data sets and building statistical models.
- Possess an Undergraduate or Master’s in: Statistics, Mathematics, Computer Science, Engineering, or another quantitative field.
- Strong problem-solving skills with an emphasis on product development.
- Possession of excellent communication and presentation skills.
- Ability to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findings.
- Understanding of online marketing, digital media, web metrics, and campaign.
- Prior experience in analytics or marketing/consumer insights and/or a relevant start-ups, DSPs, agencies, and trading desks.
- Media Agency/ecosystem experience.
- Experience using programming languages (i.e., R, Python, SLQ, etc.) to manipulate data and draw insights from large data sets
- Knowledge of and experience with:

- Advanced statistical techniques (i.e., GLM/Regression, Random Forest, Boosting, Trees, text mining, natural language processing, neural networks etc.) and concepts (i.e., feature engineering, properties of distributions, statistical tests, and proper usage, etc.)
- Excellent written and verbal communication skills for coordinating across teams.
- Familiar or experience with the following:

- Coding knowledge and experience with several languages: C#, JavaScript, etc.
- Experience analyzing data from 3rd party providers: Google Campaign Manager, Google DV360, Google Analytics, Site Catalyst, Coremetrics, Adwords, Crimson Hexagon, Facebook Insights, etc.
- Experience using cloud computing infrastructure: AWS, GCP, or Azure, and Serverless frameworks
- Experience visualizing/presenting data for stakeholders using: Tableau, Datorama, D3, ggplot, etc.,
- Advanced knowledge and proficiency in use of Microsoft Excel, Powerpoint

**Highly Desired**:

- Knowledge of various measurement and campaign measurement technologies, including website traffic analytics software and ad serving platforms
- Experience in defining/designing/building/managing performance reporting
- Experience in digital media analytics
- Programmatic media (i.e., analytics or trading) experience

**About GroupM Nexus

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