Brand Marketing Analyst Co-op Student

2 weeks ago

Mississauga, Canada High Liner Fodos Full time

**Foodservice Brand Marketing Analyst Co-op Student - Winter 2024 Co-op Term**

**About High Liner** **Foods**

High Liner Foods was founded in **1899** in Lunenburg, Nova Scotia, Canada as a small salt fish company. Lunenburg is still the current home of our Canadian Operations. As a category leader in Seafood, High Liner Foods has a strong footprint across Canada and the U.S. with close to $1 billion in sales.

High Liner Foods is the seafood brand people trust. Every day we’re _Reimagining Seafood to Nourish Life_ through a focus on our customers, innovation, and of course, responsible operations. Our talented team is committed to the High Liner Foods goal of becoming the leader in branded, value-added seafood in North America.

We offer professional, technical and operational career opportunities across Canada and the United States. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within and fostering career growth and advancement.

It’s our time to make waves. Join us.

**High Liner Foods is a career destination. We look for high performing talent who value**:

- Safety; it’s our #1 priority
- Opportunities to contribute to your community through volunteerism
- A culture of inclusion, support and recognition
- Senior leaders that are highly accessible and available to employees
- A strong focus on education and career development through training

**Essential Duties and Responsibilities**:

- Gathering information and data to support a foodservice strategy across the whitefish portfolio.
- Creating internal and operator-facing content, web content, and other marketing materials to promote the benefits and features of whitefish to various segments and customers.
- As part of whitefish strategy, understanding and sourcing details around the institutional healthcare food service industry, and what makes nutritional manufactured skus that will be adopted by multiple segments
- Conducting online market research, competitor analysis, and customer feedback to identify opportunities and challenges for whitefish products in the healthcare sector.
- Supporting High Liner 125-year anniversary marketing collateral development and deployment
- Preparing reports, presentations, and recommendations based on your findings and insights.

**Qualifications**:

- Enrolled in a co-op or internship program at a post-secondary institution, preferably in business, marketing, analytics, food science, or a related field
- A strong interest in and passion for the seafood industry and sustainability issues.
- Excellent analytical, research, and problem-solving skills, with the ability to work with large and complex data sets
- Proficient in Microsoft Office, especially Excel, PowerPoint, and Word.
- Effective communication, writing, and presentation skills, with the ability to tailor your message to different audiences and stakeholders.
- A collaborative and proactive attitude, with the ability to work independently and as part of a team and be comfortable with ambiguity.
- Flexible and adaptable to changing priorities and deadlines.

**High Liner Foods is Remote Friendly** We offer a Flexible Hybrid Work Model where corporate office employees have the flexibility to choose a minimum of two office days per week, with the option to work wherever they prefer (office or remote) for the remainder of the week.

**Health, Safety & Wellness**

At High Liner Foods, we believe strongly in the safety and wellness of our employees. Our organization has a number of policies, programs and practices that focus on safety, wellness, health and sustainability of the overall organization.

**Recruitment Process**

Our process is meaningful but efficient We want to get to know you and show you what our world is like.
- All hires are conditional upon the successful completion of references and background checks._

HLSJ

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