Email Marketing Manager

6 days ago


Montréal, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 3,500 employees and more than 275 stores across Canada and our La Vie en Rose brand is in 17 countries around the globe (100 stores).

THE PURPOSE OF THE ROLE
- Develop strategies for the customer relationship management program;
- Develop the La Vie en Rose and Newex newsletter calendar and ensure that their distribution respects the prescribed timelines;
- Ensure the development of newsletter content and design personalized offers and dynamic content to increase channel performance;
- Conduct analysis, improve efficiency and provide information on the performance of the CRM program, while ensuring best practices are adopted;
- Create segmentation lists and build target audiences based on customer analytics and buying behaviors to increase retention and conversion rates;
- Develop and maintain customer journeys tailored to customer segments to increase retention and conversion rates;
- Develop A/B tests to obtain information on customer preferences and behaviors;
- Ensure that all creative content, messages and links meet quality requirements;
- Ensure compliance with Canada's Anti-Spam Act regulations and keep abreast of all changes and updates to best practices for protecting personal data;
- Analyze reports (preparation lists, quality control, data manipulation, data updates, etc.);
- Provide information regarding customer retention by monitoring and analyzing database progress;
- If necessary, collaborate with external consultants/partners to establish customer journey objectives;
- Contribute to the improvement of data capture;
- Develop strategies and platforms to increase customer data capture across all channels;
- Assist marketing departments with our customer survey needs when necessary using the appropriate segments;
- Hire, train, coach and motivate your team;
- Conduct annual performance reviews and mid-year follow-ups, as well as regular touch points throughout the year with team members;
- Delegate projects and activities to the team to maximize efficiency;
- Ensure that required administrative tasks are completed such as filing of expenses, expense accounts, approval of hours and vacations, etc.
- Maintain good relationships with internal people and partners.

**REQUIREMENTS**:

- Bachelor's degree in Marketing or equivalent;
- Excellent communication and presentation skills in French and English;
- Excellent knowledge of the retail industry and creative processes;
- Excellent knowledge of digital media channels;
- Strong analytical and synthesis skills;
- Strong attention to detail;
- Multi-tasking, ability to work under pressure in a dynamic and fast-paced environment, while maintaining good communication with team members and other departments;
- Team player and results driven;
- Excellent planning and organizational skills;
- Demonstrate leadership in providing new ideas and solutions to improve processes;
- Problem solving skills and ability to overcome obstacles with agility.
- Intermediate-Advanced knowledge of Microsoft Excel (e.g. vertical search, pivot tables);
- Experience with Salesforce Marketing Cloud a plus;
- Experience with CRM (Customer Relationship Management) system.

Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service; Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days depending on the position);
- Minimum of 2% employer contribution to your RRSP.



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