Technical Sales Representative

2 months ago

Mississauga, Canada Proax Technologies Full time

**Who are we?**

Proax Technologies is a leading Technical Automation Distributor that offers innovative product solutions in the areas of Automation and Robotics, Motion Control and Machine Safety, creating close relationships with our valued customers, vendors, and employees.

**Why Choose Proax?**
- Great Place to Work Certified
- We offer an engaging, inclusive, clean, and safe work environment
- Technical training of our products to ensure quality customer service
- Opportunities for career growth and development
- Competitive salaries and benefits
- Work with collaborative team members in the automation industry

**General Description**

The Technical Sales Representative is responsible for exceeding revenue and profit targets within the assigned sales vertical/territory. The individual will report to the Sales Manager and create a business strategy for new and existing customer business through the existing core and specialty vendors. Develop key customer accounts plans, prepare 90-day sales forecast, conduct joint sales calls with vendor representatives, and achieve individual key performance objectives. Align customer long-term growth objectives with Proax Technologies.

**Responsibilities**
- Set territory objectives and develop specific customer account plans with a focus on solution selling opportunities and marketing activities to achieve revenue and gross margin targets
- Responsible for joint calls activities with core and specialty vendor representatives for product launches and business development activities, including tactical vendor/customer sales blitz
- Engage customers to participate and attend different marketing activities (seminars, trade shows, events, etc.)
- Manage Qualified Sales Lead process within CRM program for existing and new sales leads, regularly reporting updates
- Follow-up on sales leads generated from trade shows, marketing campaigns, websites and other sources
- Develop and maintain core vendor relationships in addition to OEM, Integrator and End User relationships, to introduce new products and pursue sales opportunities within existing and new geographic and market segments
- Establish sales strategies and review sales pipeline opportunities with the Sales Manager
- Monitor and report competitive activities for market/territory development (new product launches, product placement, promotion, positioning, and pricing)
- Provide input to the annual budget and monthly sales meetings based on fact-based territory knowledge of sales highlights, lessons learned, challenges, and growth opportunities
- Understand market verticals, product categories, market segmentation of customer’s product needs, developing key customer relationships, and collecting market share information and general trends in the economic environment will be a priority, along with executing the territory business plan
- Analyzing daily, monthly, and annual performance by developing a very good understanding of the business requirements with a focused selling approach on the core and specialty vendor’s business priorities

**Requirements and Skills**
- 3-5 years of sales experience in the electrical or automation industry is required
- Experience in the development of customer-centric solution sales strategy by analyzing the client needs to support the business objectives for existing and new customers
- Self-motivated individual with excellent interpersonal, communication, and leadership skills who can sell integrated industrial solutions and manage business priorities
- Strong analytical skills to problem solve, assess solution sales opportunities, and recommend and implement tactical sales strategies and marketing plans
- Experience in identifying new market segmentation business through prospecting and development of customer sales forecasts and annual budgets
- Track record of exceeding sales targets within assigned territory and contributing to the overall team performance
- Sales experience with variable frequency drives would be an asset
- Proficient with Microsoft Office software suite (Excel, Word, Outlook, etc.)

**Educational Requirements**
- Degree in Business, Engineering, or a related filed or a Technical Diploma or Certification

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