Reserve Activation Manager

3 weeks ago

Montréal, Canada Breakthru Beverage Group Full time

Overview:
Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Reserve Activation Manager, you will be responsible for executing the reserve strategy at the account level, training, educating and engaging key off-premise decision makers on reserve brand features and benefits to accelerate the rate of sale in strategically important image accounts. This position requires a true passion, strong brand knowledge and a flair for the Reserve portfolio.

**Department**: Trade Development

**Reports To**: Director - Reserve Portfolio

**Responsibilities**:

- Responsible for activating at a predefined set of key retail accounts
- Provide support for the evaluation and selection of key market accounts
- Recruit brand advocates among key store staff within selected accounts and build relationships with them
- Coordinate and execute consumer samplings and educational sessions with key retail stores
- Execute educational brand sessions for key account staff along with tastings
- Execute Spirit Consultation Sessions with key retail outlet staff
- Support in the planning and execution of promotional activities at select sponsorship events
- Work closely with the BBG sales team, ensuring strong communication of weekly schedule and activities, introducing sales representatives once an account has communicated interest in developing a sales relationship****:

- Create a public profile and presence through various social channels, elevating the image of reserve brands and key retail accounts
- Accountable for managing budgets, ensuring full spend is utilized to achieve goals
- Competitive reporting via BBG proprietary sales force automation tool
- Tracking and achieving assigned set of monthly KPIs
- Complete in-person and online brand and activation training within set timelines
- Other related duties as assigned

Qualifications:

- Bachelor’s degree required
- 3+ sales years experience, with preference for history in the beer industry
- Deep understanding of various beer types and flavor profiles
- Demonstrated ability to manage significant marketing and promotional budgets
- Ability to manage multiple stakeholders, internal and external while building relationships
- Excellent communication skills: verbal, listening and written
- Strong organizational and multi-tasking capabilities
- Excellent promotional and analytical background
- Seek out new ideas, exhibit initiative and be proactive
- Demonstrated capability in training
- Knowledge of Liquor Board Regulations, market trends and competition

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