Marketing Manager
6 months ago
**Greenfoot Energy Solutions** is a dynamic and innovative player in the energy efficiency sector. Our mission is to help homeowners and businesses reduce their energy consumption and carbon footprint through cutting-edge solutions and services. As a growing company, we pride ourselves on sustainability, innovation, and customer satisfaction. We’re looking for a creative and strategic Marketing Manager to join our team and help us elevate our brand to new heights.
**Position Overview**:
The Marketing Manager will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, strategic thinking, and analytical skills to effectively promote our energy efficiency products and services.
**Key Responsibilities**:
**Strategy Development**:
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Conduct market research to identify trends, opportunities, and competitive analysis.
**Campaign Management**:
- Plan, execute, and oversee marketing campaigns across various channels (digital, social media, print, radio, etc.).
- Measure and report on campaign performance, providing insights and recommendations for improvement.
**Content Creation**:
- Collaborate with the creative team to produce compelling content, including blog posts, social media updates, newsletters, and promotional materials.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
**Digital Marketing**:
- Monitor and analyze website analytics and performance metrics.
**Brand Management**:
- Maintain and enhance the company’s brand identity and reputation.
- Develop and manage brand guidelines to ensure consistency across all marketing efforts.
**Team Leadership**:
- Lead and mentor a team of marketing professionals.
- Foster a collaborative and innovative team environment.
**Budget Management**:
- Develop and manage the marketing budget, ensuring cost-effective strategies and campaigns.
- Track expenses and ROI, making adjustments as needed.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in marketing, with a proven track record of successful campaigns.
- Strong understanding of digital marketing channels and tools.
- Excellent communication, writing, and presentation skills.
- Creative thinker with the ability to generate innovative ideas.
- Strong analytical skills and experience with data-driven decision making.
- Experience managing a team and working in a fast-paced environment.
**Why work for Greenfoot?**
- Casual dress
- Company pension
- Dental care
- Employee assistance program
- Yeti Recruitment Program
- Yeti Points Program
- Extended health care
- Flexible schedule
- Paid time off
- RRSP match
- Vision care
- Wellness program
- State of the art facility
- Epic Corporate Events
**Job Types**: Full-time, Permanent
Pay: $75,000.00-$90,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Company pension
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- Flexible schedule
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
- Wellness program
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (preferred)
Work Location: In person
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