Marketing Engagement Specialist
4 months ago
Xello is looking for a Marketing Engagement Specialist
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Who are you?
Sound exciting to you? Read on
What you’ll do
**75%**: Campaign Management
Support the Marketing team’s strategic plan by executing campaigns, managing workback schedules so that deadlines are met, briefing creative production, advising on revisions, and obtaining approvals
Produce monthly client and prospect newsletters
Act on quarterly awareness, adoption, and/or upsell/cross-sell opportunities
**15% (~1 hour a day)**: Reporting and Analysis
Assist with reporting and analysis of campaign performance and develop post-campaign retrospective presentations for the Marketing department
Onboarding drip optimization
Complete a newsletter half-year review
Quarterly campaign retro
Collate monthly webinar engagement report
5%: (~2 hours a week): Enablement and Administration
Review internal resources to ensure marketing information is up to date and accurate on all corporate communications operational platforms (e.g. Highspot, Outreach)
5%: Other duties, like
National conference sponsorship support
Territory-specific custom communications and events
Training promotions
What we’re looking for
Post-secondary degree or diploma with a specialization in Communications, Business, or Marketing (Advertising/Public Relations)
2+ years of experience working in a marketing, communications, or business environment
Strong written and verbal communication skills, including copywriting and writing for the web
Excellent listening, analytical, and problem solving skills and the ability to take information and data and translate them into insights and recommendations for improvement
Strong computer skills, including experience with marketing automation tools (Salesforce, Pardot/Marketo/HubSpot, Customer.io, Outreach.io, or equivalent) and a working knowledge of Google Suite (docs, sheets, slides)
Able to work both independently and as part of a team in a remote-first environment, particularly for project collaboration
Creative and innovative thinker who is constantly looking for efficiencies and is comfortable sharing their ideas
Nice to have...
Experience with Student Information Systems (SIS)
Experience working in SaaS or education technology industry
Event management and/or promotion experience
Marketing analytics or operations experience, presentation decks/slide production
**Computer skills**: HTML coding, video editing (e.g. Quicktime, Adobe Creative), website/landing page production (e.g. WordPress)
We’re Xello - Join us
We are Xello (CASCAID in the UK), formerly Career Cruising, the leading developer of future readiness programs in North America and the UK and soon the world Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.
We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.
Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.
In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.
**For our Canadian based staff, we also offer**:
Flexible work arrangements including hybrid and remote
4 weeks of vacation
Employer-paid health and dental benefits
4-month top-up for parental leave
Group RRSP with 3% matching
**For our US based staff, we also offer**:
Remote work environment
4 weeks of vacation
80% employer-paid health benefits
4-month top-up for parental leave
**For our UK based staff, we also offer**:
flexible work arrangements that include work from home
28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service
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