Seafood Marketing Officer

3 weeks ago


Halifax, Canada Province of Nova Scotia Full time

**Department**:Fisheries and Aquaculture

**Location**:HALIFAX

**Type of Employment**:Permanent

**Union Status**:NSGEU - NSPG

**Closing Date**:26-Apr-24 (Applications are accepted until 11:59 PM Atlantic Time)

**About Us**:
The Nova Scotia Department of Fisheries and Aquaculture has a legislated mandate to manage, promote, support, and develop the fishing, aquaculture and seafood processing industries that contribute to the economic, environmental, and social prosperity of Nova Scotia’s coastal and rural communities. As a department, we work to promote Nova Scotia as Canada’s premier fish and seafood province.

**About Our Opportunity**:
The Nova Scotia Department of Fisheries and Aquaculture is looking for a highly motivated and dynamic person to add to its Marketing team.

**Primary Accountabilities**:
**Develop and implement domestic and international marketing projects and initiatives for the Nova Scotia Seafood industry in collaboration with key stakeholders.**
- Produce engaging content for the Nova Scotia Seafood Brand's social media platforms, such as LinkedIn, Instagram, Facebook, aimed at promoting the seafood industry and increasing the awareness of Nova Scotia seafood.
- Analyze social media metrics to optimize the social media presence.
- Stay updated on seafood marketing trends and innovations.
- Develop and implement marketing strategies to support Nova Scotia Seafood industry. Monitor, analyze, and report marketing data.
- Provide project management for international trade missions, trade shows, inbound trade missions, workshops, and special events.
- Cultivate networks with industry partners, both domestically and internationally

**Qualifications and Experience**:

- Bachelor’s degree and 5 years of related experience; or an equivalent combination of training and experience in marketing, communication, or international trade
- Minimum of 5 years proven work experience in digital marketing and brand strategy.
- Experience in international market development or international trade is required.
- Strong understanding of social media platforms, algorithms, and best practices, as well as expertise in Adobe Creative Suite and other design software.
- Experience with graphic design and video editing, coupled with an understanding of graphic design principles, website content management systems, and social media scheduling software.
- Exceptional writing, editing, and strong communication and interpersonal skills.
- Strong project management and organizational skills, with a demonstrated ability to work effectively in a deadline-driven environment and maintain excellent working relationships with a broad range of internal and external stakeholders.
- Knowledge of the seafood industry.
- Cultural awareness to comfortably work in international environments with sensitivity to local customs and business practices.

**Equivalency**:
**Benefits**:
Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.

**Additional Information**:
Based in Halifax, the Seafood Marketing Officer will work within a small, dedicated team to develop and support the implementation of seafood marketing and promotional activities.

This position may require travel within the province, throughout Canada, and to international markets. A valid driver’s license, and passport is required.

**What We Offer**:

- Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
- Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
- Countless career paths
- Department specific flexible working schedules

**Pay Grade**: PR 13

**Salary Range**: $2,556.10 - $3,107.16 Bi-Weekly

**Employment Equity Statement**:



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