Digital Marketing Coordinator

3 weeks ago

London, Canada Libro Credit Union Full time

Career Opportunity

Libro is growing - and Libro is hiring.

Our expansion plans include a series of new hires across southwestern Ontario. Take a look.

Who We Are

Imagine working for an organization where every employee and customer is an Owner.

No matter whether a customer Owner or employee Owner, everything we do at Libro is about helping people like you prosper. We recruit and develop experts like you; Epic Humans who are ready to offer the best possible advice, coaching and service.

What Opportunity Awaits?

At Libro, we operate with a purpose beyond profit approach, helping our Owners achieve their goals, supporting businesses to create a thriving local economy, and contributing to strong and prosperous communities. Our staff bring this balanced approach to life every day.

Libro is seeking a passionately accountable Digital Marketing Coordinator (1 year contract) focusing on developing and delivering compelling and effective user experiences through our web and digital marketing channels to achieve business objectives.

**The Epic Human we’re looking for will**:
Maintain and enhance Libro’s website properties to keep information current and improve performance.
Ensure Libro’s website provides exceptional user experience and engagement with the Libro brand (i.e. easy to navigate, demonstrates our value proposition, aligns with Brand Guidelines).
Utilizing insights and analytics be proactive to find, diagnose and fix problems on the site.
Play an active role in monitoring, tracking and optimizing results across web and digital marketing channels.
Ensure website content complies with Web Content Accessibility Guidelines (WCAG) and Accessibility for Ontarians with Disabilities Act (AODA).
Work with respective Agencies and Vendors on complex page/web builds and to ensure site and campaigns are optimized and set up for Search and Performance Tracking
Monitor and implement developing technology, media and industry trends as it applies to business objectives.
Assist with online advertising strategies and tactics to support marketing objectives.
Support social media activities including posting, monitoring and responding.
Provide backup support to the Digital Marketing Specialist.

**Education & Experience**:
Minimum requirement of a college diploma with a focus in the areas of marketing, digital media or web/computer science technology.
Minimum of 2 years of customer service experience, with 1-2 years’ experience in a Marketing environment an asset.

**Requirements**:
Expert technical knowledge of web-based technologies such as HTML, CSS, JS, content management systems and cross-platform compatibility.
Working knowledge in Google Analytics, Google Ads, Google Optimize
Working knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel).
Working knowledge of Adobe Creative Suite (Acrobat, InDesign, Illustrator, Photoshop, Lightroom).
Knowledge of video equipment including cameras, mics, lighting and video and audio editing tools such as Adobe Premiere, Final Cut Pro, iMovie, Audacity is an asset, but not required
Familiarity with social media marketing including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube.
Demonstrates the ability to think creatively, work independently, prioritize duties, meet deadlines and problem solve in a fast-paced environment.
Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines.
Commitment to innovation and continuous improvement; demonstrates a lean champion mindset.
Demonstrates the ability to portray a professional image that supports and reflects the “ Be Libro ” statements and promotes the culture and brand identity of the organization.

Could this be you? Are you ready to Be Libro?

Do you have a passion for growing prosperity in Southwestern Ontario by being part of a team creating change and making a positive impact - socially, economically and environmentally?
Are you an Epic Human; joyful in your work, passionately accountable, a bold explorer and mutually inclusive?

**How we bring Joyful in our work**:
Competitive salaries
Comprehensive benefit package
Generous vacation time
Comprehensive and proactive employee wellness programs
Staff accounts and staff rates on products and services
Staff appreciation programs and awards
Career development opportunities
A number of other great perks and rewards; fitness club discounts, technology offers, travel and entertainment deals just for being part of our great team

If you're passionate about helping your community, interested in being part of a remarkable team, and want to help grow prosperity in Southwestern Ontario - we want to hear from you

With a purpose beyond profit, Libro Credit Union is proud to be a Certified B Corporation, joining leaders of a global movement of people using business as a force for good. Serving families, farms, and enterprises in southwestern Ontario. We offer an inclusive, forward thinking approa

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