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Content Writer

4 months ago

Greater Toronto Area, Canada PocketHealth Full time

What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower nearly a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. In addition to image sharing, which is the heart of the PocketHealth platform, we’ve grown our core functionality to enable sharing between hospitals and physicians, as well as instant image retrieval and automated importing capability. PocketHealth is a unified image management solution for over 500 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

**Our work is rooted in our values of compassion, integrity and commitment, and flexibility. We use these values daily to support a work culture that enables our team to grow, manage changes, and ultimately thrive.
As a Content Writer at PocketHealth your writing and other creative work will encourage thousands of hospitals and clinics — and empower millions of patients — to discover a better healthcare experience.

We are looking for a creative, collaborative and organized Content Writer to join our team.

As a key member of the Marketing team reporting directly to the Head of Brand Marketing, you will be responsible for developing content for both our provider and patient audiences. In this role you will manage every step of the content development process, including keyword research, content ideation, contributing to the content calendar, writing and optimizing content.

**Responsibilities**:

- Write content that delivers at the top, middle and bottom of the funnel
- Build the brand by developing valuable content that is consistent with the PocketHealth brand positioning and copy guidelines
- SEO keyword and competitive analysis to guide the PocketHealth content creation and optimization plans in order to drive traffic to the website
- Engage a cross functional team in ideation and content distribution planning, developing content development plans and executing on those plans
- Create compelling headlines and body copy that will capture the attention of prospects and drive traffic to the website
- Identify customer needs, recommend and develop new content to address gaps in the existing content and tools

**About you**:

- 3+ years of experience as a Content Writer and a portfolio of work demonstrating your capabilities
- A strong understanding of SEO fundamentals and tools
- Excellent written and oral communication skills
- Demonstrated ability to create compelling and brand aligned content and copy
- A positive, flexible attitude and an ability to work well within a team setting
- Attention to detail with strong spelling, punctuation and grammar skills
- Strong Project Management skills

**Your approach**:

- Develops content using a strategic approach that starts with keyword and analysis and brand strategy
- Collaborative team player; comfortable with managing a large volume of work and tight deadlines
- Consistently able to convey rationale behind copy and creative to the larger team and clients
- Open to feedback
- A self-starter who can prioritize tasks and maximize productivity

**Reasons people join the PocketHealth team**:

- The opportunity to have a direct impact on improving healthcare
- Competitive salary and benefits, including stock options in our fast-growing company
- A dynamic, passionate, and collaborative culture
- Four weeks PTO (that we actively encourage you to take)
- Unlimited wellness days
- The latest, greatest technology to ensure you can do your job effectively
- A winning strategy and market potential

**Bring Your Whole Self to Work**

Since our founding, PocketHealth has taken steps to create a safe and comfortable work environment where everyone can be their authentic self. We’ve built a culture where difference is valued, and inclusiveness is a reflex, not an initiative.
- If you would like to request accommodations please contact our team at _
- with the Subject line: Accommodations._