Senior IT Product Marketing Manager
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Key Responsibilities
Own audience strategy, messaging, and positioning for IT decision-makers Map buyer journeys, budgets, evaluation frameworks, and stakeholder dynamics Author viewpoints, solution narratives, demos, briefings, and whitepapers Create discovery guides, battlecards, objection handling, and proof points Execute acquisition campaigns generating net-new qualified pipeline
Requirements:
Extensive product marketing experience within enterprise software Deep understanding of IT and technical buyer decisions Background in ITSM, developer tools, AI, automation, or work management Ability to explain complex concepts to technical and executive audiences Analytical, collaborative, polished presentation and storytelling skills Bring IT buyer expertise, AI fluency, and product storytelling to Asana’s Vancouver-based audience marketing team. #J-18808-Ljbffr
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