Regional Public Relations Communications Lead

7 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada CO_100 G Adventures Inc (Canada) Full-time

Lead regional public relations and communications for G Adventures, shaping brand presence through media relations, content development, and market strategy.

This lead role develops regional plans aligned with global communications strategies and local market needs. You will guide media relations, content campaigns, crisis responses, and stakeholder collaboration. The position supports G Adventures' leadership in adventure and responsible travel while strengthening brand awareness across target markets.

Key Responsibilities:

  • Execute communication strategy supporting adventure and responsible travel leadership
  • Develop region-specific public relations and communications plans
  • Write, edit, and distribute press releases and media materials
  • Secure coverage across consumer, trade, and broadcast media
  • Lead regional communications team members and agency relationships

Requirements:

  • Minimum five years' professional public relations or communications experience
  • Strong understanding of consumer and trade travel markets
  • Experience managing communications strategies and public relations campaigns
  • Established relationships with media and content creators
  • Excellent writing, editorial, digital, and social media skills

Bring strategic communications, media relations, and responsible travel expertise to G Adventures' regional brand leadership.