Creative Lead

5 days ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada Air Canada Full-time
Bring creative ideas to life, inspire a high-performing team and lead an efficient creative and production studio. This role is ideal for a curious creative leader who excels at shaping strategy, driving operational excellence and staying connected to the craft.

Responsibilities

Partner with marketing to shape briefs, challenge assumptions and identify the strongest creative opportunity before the work begins

Translate briefs into compelling creative strategies, campaign and content ideas

Lead concept development from ideation, iterations and refinement, production and final delivery

Present creative work and articulate the strategic rationale to senior stakeholders, building alignment and confidence in the creative direction

Direct and approve work before it moves to senior stakeholders and final deployment

Lead creative collaboration with agency partners, ensuring external work aligns to strategy, brand standards and operational realities

Ensure creative and media work as one system. Understand audience, channel strategy, placements and opportunities before creative is fully developed.

Provide clear creative direction and performance feedback

Establish and evolve ways of working across briefs, prioritization, reviews, approvals and production to maximize efficiency

Champion elevated creative thinking, storytelling and craft, ensuring work strengthens and evolves the Air Canada brand while remaining consistent with its identity

Build design systems and documentation that extend across channels

Identify opportunities across process, systems and software to automate and streamline production

Build strong relationships with cross functional teams

Partner with studio operations to balance creative ambition with timelines, budgets, channel requirements and other restraints

Drive a high-performing creative culture, mentoring the team, championing new ways of working and creating an environment that encourages collaboration, curiosity and exceptional creative work

Requirements

Degree or college diploma in Graphic Design or Advertising or related creative discipline.

10+ years of working experience in Creative/Art Direction

5+ years leading teams (Must have, please ensure your resume demonstrates this)

Strong portfolio that demonstrates execution across full funnel 360 marketing campaigns (commercial video, OOH, digital paid media, digital product/web, email, experiential)

Exceptional communication and influencing skills, with the ability to give clear creative direction, present work with confidence and build alignment with senior stakeholders.

Curiosity about culture, creativity and what’s happening in the world. Must demonstrate how you continually bringing new influences and perspectives into the work.

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