Brand Marketing Senior Director
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Key Responsibilities
Lead flagship integrated marketing campaigns from brief through measurement Set the 18-month brand strategy and integrated marketing calendar Guide product positioning, launch plans, and go-to-market execution Own brand budgets, tracking, lift, incrementality, and media modelling Lead Brand and Product Marketing team development
Requirements:
~10+ years in consumer or direct-to-consumer brand marketing ~ Experience spanning brand marketing and product marketing ~ Multi-million-dollar integrated campaign ownership across major channels ~5+ years managing senior contributors or managers ~ Portfolio demonstrating taste, judgment, and measurable results Bring integrated execution, product marketing expertise, and brand measurement leadership to Felix’s Canadian healthcare growth story. #J-18808-Ljbffr
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