Event Marketing Lead at The Globe

7 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Canadian Inclusion Full-time
Drive marketing strategies for Globe and Mail events as an Event Marketing Lead. Join a collaborative team focused on audience acquisition, ticket sales, and impactful event success. The Globe and Mail seeks an Event Marketing Lead to enhance its events portfolio. This position demands a highly organized marketer with a blend of strategic insight and execution skills. You will work with various teams to attract the right audiences and ensure successful event attendance through effective marketing tactics.

Key Responsibilities
• Shape marketing strategy alongside the event team
• Develop promotional strategies for audience growth
• Execute multi-channel marketing plans and optimize results
• Create accurate, audience-focused marketing communications
• Track and analyze marketing KPIs for continuous improvement

Requirements:
• Degree in marketing, communications, or event management
• 5-7 years of experience in event marketing
• Proven skills in audience development and management
• Excellent communication abilities, detail-oriented
• Passion for journalism and The Globe's brand Lead event marketing initiatives and optimize audience engagement with The Globe and Mail. #J-18808-Ljbffr