Paved Senior Marketing Manager Position

2 weeks ago

Victoria BC, Capital Regional District, BC; British Columbia, Canada Redbrick Technologies Inc. Full-time
Take on a pivotal role as a Senior Marketing Manager at Paved, working remotely within Canada. This strategic position focuses on driving demand generation and executing effective marketing initiatives. As a Senior Marketing Manager, you'll be responsible for shaping Paved's marketing landscape while working closely with multidisciplinary teams. This role requires a hands-on approach, overseeing everything from campaign performance to lifecycle marketing strategies aimed at elevating acquisition and retention metrics. Your insights will drive impactful decisions across our marketplace.

Key Responsibilities
• Own overall marketing strategy for Paved
• Cultivate demand through diverse marketing initiatives
• Execute and optimize paid acquisition strategies
• Develop content and messaging that resonates
• Collaborate cross-functionally to enhance customer experiences

Requirements:
• 5+ years in B2B marketing, particularly in SaaS
• Proven demand generation and growth success
• Strong foundation in analytics and attribution
• Familiarity with marketing automation tools
• Excellent project management and communication skills Join Paved and help shape our narrative, driving measurable marketing outcomes in a dynamic remote setting. #J-18808-Ljbffr