Digital Campaign Optimization Manager
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Reporting to the Senior Manager, MarTech & Campaign Optimization, you will lead end-to-end campaign delivery across Rogers, Fido, and Chatr. The work combines audience segmentation, campaign operations, lifecycle marketing, and customer experience optimization. You will coordinate with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology teams.
Key Responsibilities
Build, segment, quality-assure, launch, and monitor digital campaignsExecute personalized web and mobile experiences across channelsPlan A/B and multivariate testing programsAnalyze engagement, conversion, delivery, and customer impactImprove standards, workflows, and release readiness practicesRequirements:
Five-plus years in digital campaigns, automation, lifecycle marketing, or optimizationHands-on Braze, Salesforce, or Adobe Campaign Classic experienceAdobe Target experimentation and audience targeting experienceUnderstanding of segmentation, customer data, identity, and activation logicCampaign analytics experience with Adobe Analytics, Google Analytics 4, BigQuery, or DatabricksBring campaign delivery, personalization, experimentation, and analytics expertise to Rogers’ digital customer experiences in Toronto.
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