Bilingual Senior Specialist, Strategic Talent Acquisition Brand

Position Title

Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid/Telework)

Status of Employment

Temporary Long-Term (Fixed Term)

Position Language Requirement

English, French

Language Skills

English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - B - Intermediate), French (Speaking - B - Intermediate), French (Writing - B - Intermediate)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Join our Talent Acquisition Centre of Expertise (COE) team

If you’re looking to contribute to the success of CBC/Radio Canada - Canada's Best 100 Diversity Employer, We're looking for a key contributor to join us.

In this role, you will have an opportunity to shape how talent connects with a mission-driven organization and work at the intersection of people, culture and brand. This role is ideal for someone who possesses a deep understanding of what attracts and motivates different talent segments and is committed to inclusive, accessible and authentic representation. If you’re curious, creative and like experimenting, this role is for you

This is a 12-month temporary position with the possibility of extension and could be based in Ottawa, Toronto or Montreal.

Key Responsibilities

Employer brand strategy

• Develop and execute employer branding strategies to attract high-quality candidates across key talent segments
• Define and refine the Employee Value Proposition using data, research and employee insights
• Manage and evolve CBC/Radio Canada’s brand guidelines to ensure diversity and reconciliation commitments; consistency in voice, tone, and visual identity across all Employer Branding platforms and materials.

Content and storytelling

• Collaborate with internal partners (hiring managers, communications, subject matter experts and recruiting teams) to identify needs and competitive advantages
• Partner with Marketing to align messaging with overall brand identity
• Develop compelling content such as social media posts, videos, blogs, and employee stories to cultivate community, increase influence, and effectively promote the company's culture and values.

Campaigns and talent attraction

• Manage and optimize’s presence on employer review sites (e.g., Glassdoor, LinkedIn).
• Design recruitment marketing campaigns, including job ads, email campaigns, and careers page content.
• Develop, implement, and manage our TA social media strategy across platforms such as Instagram, LinkedIn, X, Facebook and TikTok

Insights and measurement

• Establish Key Performance Indicators and analyze campaign performance and candidate engagement metrics; provide insights and recommendations
• Ensure a consistent and positive candidate experience across all touchpoints
• Monitor industry trends and competitor employer branding strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
• 5 years of experience in employer branding, recruitment marketing, or digital marketing
• Must be fluent in English and French (both spoken and written).
• Strong content creation and storytelling skills
• Excellent knowledge of various social media platforms, best practices and analytics tools.
• Solid understanding of SEO (Search Engine optimization), keyword research, and web traffic metrics.
• Experience in content creation, including writing, graphic design (proficiency in tools like Canva, Adobe Creative Suite is a plus), and video production.
• Strong communication, writing, and interpersonal skills
• A creative mindset with an eye for design and aesthetics.
• Familiarity with applicant tracking systems (ATS) and recruitment tools
• Understanding of equity, diversity and inclusion (EDI) initiatives in recruiting

Key Competencies

• Creativity and innovation
• Strategic and critical thinking
• Project management and organizational skills
• Ability to influence stakeholders

What Success Looks Like

Success in this role me