Digital and Performance Marketing Manager

Digital and Performance Marketing Manager

Requirements

NuVista Mental Health
Full Time – Shared Services – Marketing
Reports to: Director of Marketing

About NuVista
NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

The Opportunity

The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

Key Responsibilities

Digital Marketing & Performance Analytics

• Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
• Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
• Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
• Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
• Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement

Clinic Marketing Operations

• Support marketing initiatives across clinic locations and regional markets
• Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets
• Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
• Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
• Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations

Social Media & Channel Oversight

• Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
• Lead social media reporting, campaign analytics, and audience growth strategies
• Monitor engagement performance and identify opportunities for audience acquisition and community growth
• Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
• Assist in diversifying marketing channels to improve reach, engagement, and patient conversion

Financial & Intake Data Collaboration

• Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
• Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting
• Support forecasting and growth planning through marketing performance insights and lead analysis
• Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
• Assist leadership teams in making data-informed decisions around clinic and program growth

Cross-Functional Collaboration

• Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution
• Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals
• Coordinate with external vendors, advertising partners, and creative agencies as needed
• Support internal reporting processes and executive-level marketing performance updates
• Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates

What Success Looks Like

• Improved lead tracking visibility and reporting accuracy across all clinic locations
• Increased patient acquisition performance through optimized digital campaigns <