Senior Integrated Marketing Campaign Manager
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Lead integrated demand generation campaigns for Fable in Ontario, combining event marketing, digital channels, and measurable pipeline outcomes. This full-time role reports to the Director of Demand Generation.
As Senior Marketing Campaign Manager, you will coordinate campaign planning across field marketing, account-based marketing, outbound activity, content, and customer advocacy. The work centers on creating account-based plays with Sales and improving campaign performance through testing, reporting, and optimization.
Key Responsibilities:
- Develop integrated demand generation campaigns across multiple channels
- Coordinate field marketing and account-based plays with Sales
- Plan conferences, webinars, dinners, and customer events
- Manage vendors, sponsorships, budgets, logistics, and execution
- Measure pipeline performance and optimize campaigns
Requirements:
- Three to five years in B2B demand generation or related marketing
- Experience with integrated marketing, account-based marketing, or field marketing
- Experience with marketing automation and CRM systems
- Interest in AI tools, email, social, and event campaigns
- Highly organized communication across Sales and marketing teams
Apply campaign planning, event execution, and pipeline measurement expertise as Fable's Senior Marketing Campaign Manager in Ontario.
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