Growth-Focused Marketing Manager at Relay
1 week ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada
Relay Fi
Full-time
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Lead growth initiatives at Relay as a Growth-Focused Marketing Manager. This role is centered on executing data-driven marketing strategies across various channels with a substantial budget. Relay is seeking an experienced marketing professional to optimize its performance marketing efforts, balancing budget allocation across channels such as paid search and social media. You're required to directly manage vendor relationships and use SQL to support strategic decisions, emphasizing effective media spend.
Key Responsibilities
• Optimize marketing strategies across all paid channels
• Directly manage and scale publisher partnerships
• Generate actionable insights on creative asset performance
• Employ SQL for ongoing campaign analysis and reporting
• Balance dual acquisition strategies effectively in campaigns
Requirements:
• Proven experience managing sizable ad budgets exceeding $500k
• Strong command of SQL for data analysis and attribution
• Familiarity with various paid marketing channels in fintech
• Ability to thrive in evolving, ambiguous environments
• Demonstrated ability to drive new initiatives independently Join Relay to empower small businesses through strategic marketing excellence. #J-18808-Ljbffr
Key Responsibilities
• Optimize marketing strategies across all paid channels
• Directly manage and scale publisher partnerships
• Generate actionable insights on creative asset performance
• Employ SQL for ongoing campaign analysis and reporting
• Balance dual acquisition strategies effectively in campaigns
Requirements:
• Proven experience managing sizable ad budgets exceeding $500k
• Strong command of SQL for data analysis and attribution
• Familiarity with various paid marketing channels in fintech
• Ability to thrive in evolving, ambiguous environments
• Demonstrated ability to drive new initiatives independently Join Relay to empower small businesses through strategic marketing excellence. #J-18808-Ljbffr