Lead Product Marketing for Digital Apps

1 week ago

Vancouver BC, Greater Vancouver Regional District, BC; British Columbia, Canada Shanghai BSF Human Resources Co., Ltd Full-time

Elevate digital applications marketing at the helm with a focus on the Canadian market. Leverage your expertise to drive product visibility and market share growth.

We are seeking a Head of Digital Applications Product Marketing to spearhead marketing efforts across Canada. With extensive experience in mobile internet product marketing, you will direct local strategies, manage a dynamic team, and analyze market trends to boost sales. This role demands creativity in outreach and a solid grasp of consumer behavior.

Key Responsibilities:

  • Analyze market insights to develop effective product strategies
  • Craft tailored marketing plans for the Canadian audience
  • Oversee the execution of innovative marketing initiatives
  • Manage market team for optimal collaboration and performance
  • Monitor competitor activities and adjust strategies accordingly

Requirements:

  • 5+ years in overseas local marketing, 2+ in leadership
  • Expertise in mobile app market analysis and trends
  • Strong leadership and team management skills
  • Proficient in digital marketing tools and data analysis
  • Native Mandarin and fluent English fluency

Position yourself as a leader in product marketing within the digital applications landscape.