Senior Data Scientist in Ads Optimization
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Lead impactful analytics and experimentation as a Senior Data Scientist with Instacart's Ads Optimization team. Drive strategy for pacing, targeting, and budget allocation to enhance advertiser outcomes and platform efficiency. In this critical role, you will contribute to Instacart’s billion-dollar ads business, linking data science with economics and production systems. Your expertise will be key in building intelligent algorithms that balance user and advertiser needs with revenue goals. Collaborate with product, engineering, and machine learning teams to influence core ad systems effectively. Key Responsibilities:
- Own analytics and experimentation for optimization areas
- Design intelligent pacing algorithms for production
- Lead end-to-end experimentation frameworks
- Apply statistical modeling and ML for ad spend optimization
- Present strategic findings to senior leadership
- 6+ years in data science or ads optimization
- Strong foundation in A/B testing and causal inference
- Proven experience in production optimization systems
- Excellent communication to convey complex findings
- Experience collaborating with ads product or sales teams
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