Digital Marketing Campaign Manager
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Key Responsibilities
Develop data-driven strategies supporting Group Benefits business goals Manage omni-channel plans, messaging consistency, and brand alignment Lead campaign timelines, prioritization, and cross-functional delivery Guide creative teams developing campaigns and digital assets Evaluate performance and present insights to senior stakeholders
Requirements:
University or college degree in marketing or related field Eight to ten-plus years of marketing experience Experience leading digital marketing strategies and campaigns Analytical skills, A/B testing, optimization, and performance metrics Experience with Salesforce Marketing Cloud, Adobe, or PowerBI Bring campaign leadership, analytics, content strategy, and digital marketing expertise to Manulife’s Group Benefits member communications. #J-18808-Ljbffr
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