Automotive Sales Specialist

Automotive Sales Specialist (GTA / Southern Ontario) SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Today, our growing family of world-leading brands serves customers and partners across the U.
You will help chart our future as we continue to expand into new products, services, and markets. And we will invest in your career development, enabling you to grow and succeed. We are looking for a full‐time Automotive Sales Specialist to join the SureWerx Sales team, supporting customers and distributor partners throughout the GTA and Southern Ontario. Reporting to the Regional Sales Manager and receiving program direction from the Business Unit Leader, Auto Aftermarket & Heavy‐Duty Truck, this position is responsible for driving sales growth, developing distributor relationships, creating end‐user demand, executing and ensuring merchandising displays are professional and robust within the assigned territory. This role involves direct interaction with distributors, branch teams, and professional end users, as well as collaboration with internal Sales, Product Management, Marketing, Customer Service, and Operations teams. Candidates residing in remote locations will not be considered due to the travel requirements of the role. This is a travel‐intensive position requiring regular travel throughout the assigned territory, including overnight travel of approximately 25‐50%, depending on business needs and customer requirements. Territory Sales & Distributor Development Manage and grow a portfolio of automotive aftermarket distributors, branch locations, and independent customers, achieving territory sales, margin, and growth objectives. Develop strong relationships with distributor owners, branch managers, counter staff, outside sales representatives, and purchasing contacts. Execute structured territory and customer call plans focused on high‐potential opportunities and underdeveloped accounts. Present new products, promotions, programs, and business‐building solutions designed to increase sales and inventory productivity. Conduct joint sales calls and business development activities with distributor sales teams. Call directly on automotive repair facilities, dealerships, collision centres, fleet maintenance operations, heavy‐duty service locations, and other professional users. Conduct product demonstrations, training sessions, and hands‐on presentations that showcase product features, applications, and value. Generate qualified sales opportunities and support distributors in converting opportunities into business. Lead product knowledge sessions, counter days, ride‐alongs, customer events, and educational seminars. Gather and communicate market intelligence, customer feedback, competitive activity, and emerging opportunities. Merchandising & In‐Store Execution Analyze sales trends, inventory levels, assortment gaps, and product performance to identify growth opportunities. Support implementation of new product launches, Document merchandising activities, opportunities, and follow‐up actions within CRM systems. Customer Service & Account Support Partner with Inside Sales, Product Management, Marketing, Operations, Customer Service, and Strategic Account teams to resolve issues and execute customer programs. Support trade shows, customer events, distributor open houses, and local promotional activities. Maintain strong customer relationships while supporting national and strategic account initiatives. Sales Planning & Reporting Maintain accurate and up‐to‐date CRM records, including customer visits, opportunities, pipeline activity, and action plans. Provide regular updates on territory activities, sales opportunities, and customer engagements. Manage travel and business expenses within company guidelines. Maintain a professional, field‐ready vehicle and safely transport samples, displays, and demonstration materials. 3-5 years of successful business-to-business sales experience within the automotive aftermarket, industrial distribution, tools, equipment, parts, or a related industry. Proven ability to develop distributor relationships, generate end‐user demand, and manage a geographic sales territory. Knowledge of professional tools, shop equipment, lifting equipment, material handling products, or related categories is considered an asset. Experience conducting product demonstrations, training, and customer presentations. Strong communication, relationship‐building, presentation, organizational, and problem‐solving skills. Self‐motivated with the ability to work independently in a fast‐paced field sales environment. Proficiency with Microsoft 365 applications and CRM systems. Salesforce experience is an asset. Requirement to travel throughout the GTA and Southern Ontario, including overnight travel as required. Must be comfortable driving a company vehicle, including vans used to support trade