Marketing Director for Vitalist Inc.
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Elevate marketing strategy with Vitalist Inc. as a Marketing Director focusing on consumer, retail, and healthcare markets. This full-time role offers flexible work arrangements across Canada and involves hands-on leadership. In this pivotal position, you will shape the marketing strategy for Vitalist's diverse portfolio, including Reebok smartwatches. Your expertise in both consumer and B2B healthcare marketing will be essential to build demand for innovative connected products. Collaborate with Sales, Product, and Clinical teams to create compelling messaging across multiple platforms. Key Responsibilities:
- Develop marketing strategies for multiple business segments
- Build integrated campaigns across various channels
- Lead B2B healthcare marketing programs
- Translate technical capabilities into clear messaging
- Mentor and manage the marketing team
- 7+ years in progressive marketing roles
- Experience with both consumer and healthcare marketing
- Strong storytelling and communication skills
- Proven budget and performance management
- Leadership experience in marketing teams