Omnichannel Media Manager

Our client is an independently owned omnichannel marketing agency focused on driving shopper conversion and sales lift through insight-led and data-driven marketing. Our clients are based in Canada and the U.S.

Our client is seeking an experienced media planner who combines strategic thinking, analytical rigour and confident client communication with hands‑on delivery discipline. You will strengthen their planning and media team, support a major beverage account and lead the day‑to‑day media work for other assigned clients.

This is an individual‑contributor Manager role with significant client, partner and campaign leadership responsibilities. The role may provide functional direction and coaching to execution specialists.

Under senior leadership, you will drive media planning and performance for a major beverage account while owning day‑to‑day briefs, planning, and reporting for other agency clients. You will lead agency‑side Amazon DSP strategy—transitioning from an external managed service to guiding an internal specialist. Collaborating across client, creative, and media teams, this is an active campaign‑ownership role rather than a coordination position or full‑time DSP trader.

Responsibilities Strategic Planning & Channel Management

Translate business objectives, shopper insights, and briefs into audience definitions, channel roles, budgets, flighting, and measurable outcomes.

Connect paid social, search/SEM, programmatic, retail media networks (RMNs), and online video to pre‑shop, retail, and foodservice/on‑premises journeys.

Apply regional and linguistic market dynamics, recommending channels based strictly on brief requirements.

Develop clear client presentations and obtain agency leadership approval on recommendations.

Media Planning & Buying

Brief vendors, assess audience evidence, challenge targeting and forecasts, compare proposals, and negotiate recommendations.

Prepare booking instructions and secure required approvals before spending.

Manage partner delivery against approved media plans.

Campaign Development & Execution

Own media workback schedules, asset specifications, trafficking handoffs, tracking briefs, and launch‑readiness checklists.

Coordinate deliverables alongside assigned Account Directors and Project Managers.

Obtain partner quality‑assurance evidence to confirm campaigns reflect approved dates, budgets, targeting, and creative.

Data Analysis & Reporting

Monitor pacing, delivery quality, and results, investigating discrepancies and turning partner data into actionable client recommendations.

Distinguish attributed results from true incremental business impact while clearly stating measurement limitations.

Cross‑Functional Collaboration

Bring media implications into strategy and creative planning early, aligning pre‑shop media with retail and on‑premises activation.

Coordinate media requirements and handoffs while creative production and physical rollout remain with designated owners.

Budget Management

Maintain planned, committed, and actual spend across media, data, technology, and service fees to flag variances early.

Reconcile delivery and invoices, preparing vendor commitments for authorized approval within designated signing limits.

Support project scoping and fee estimates, identifying potential scope, budget, or resourcing implications before additional work proceeds.

Workflow & Compliance

Keep estimates, actual hours, dependencies, decisions, and approvals current in project management systems.

Maintain reusable planning and reporting templates.

Verify brand, privacy, category, and platform requirements with appropriate owners prior to campaign launch.

Occasional business travel within Canada and USA may be required for client or partner meetings.

Amazon DSP Strategy & Partner Ownership Amazon DSP expertise is an essential part of this agency‑wide role. You must be able to develop the strategic recommendation, direct execution specialists and explain performance. DSP is considered where it fits the client and brief; it is not a default channel for every account.

Strategic Planning:

Define campaign objectives, audience strategies (prospecting/remarketing), supply/format choices, flighting, and reach/frequency models, integrating Amazon DSP with broader search