NATIONAL SALES MANAGER-REMOTE

National Sales Manager Start Date: 01.01.2026
Reports to: General Manager
Supervises: Business Development Specialist in Canadian provinces, Marketing
Customers, key accounts, warehouse, management
Work Location: Canada (Ability to travel to head office in Toronto area)
Job Type: Full Time
Medical Benefits: Yes
Car Allowance: Yes
Laptop/Phone: Yes
Bonus: Yes
Experience: Minimum 10 years sales experience in automotive aftermarket spray-gun industry.
Travel: 30-40% of position involves travel within Canada
Languages: Native English, French competency is required (German is an asset)
Other: Must be eligible to work in Canada and travel internationally

com) is a long-standing, reputable global family-owned company headquartered out of Germany. We are a successful, dynamic company in the metal industry and manufacture premium tools for surface coating in series production. Whether for car bodies, musical instruments or designer furniture, where perfect finishes are of utmost importance, people around the globe swear by SATA.

SATA spray guns, breathing protection systems, compressed air filters and a wide range of accessories are exclusively developed and manufactured in Germany and enjoy an excellent reputation all over the world. The SATA brand maintains long standing customers worldwide who receive the perfect tools and therefore have the best conditions for excellent work.

This Canadian branch of the firm is looking for a strategic, results-oriented National Sales Manager with deep experience in the collision repair and automotive refinish industry. overseeing sales strategy, revenue growth, budget planning, and market expansion. You will play a critical role in developing regional business plans, building strong channel relationships, and ensuring our offerings remain top-of-mind for all partners in the different sectors.

Leadership & People Management
Develop sales goals, KPIs, and compensation structures aligned with national growth
Foster accountability, collaboration, and customer-first thinking across the team

Sales Strategy & Market Execution
Own and execute national sales strategy across Canada
Support the colleagues in the field in developing strong relationships with our main stakeholders on a management level (distribution, MSOs, industry partners)
Identify and capitalize on new regional opportunities, competitive openings, and under-served markets

Budget & Performance Oversight
Manage annual sales budgets, forecasts, and territory performance
Track KPIs and sales metrics to optimize performance and resource allocation
Partner with the leadership team in Canada, North America and the HQ in Germany on sales projections and pricing strategy

Industry Engagement & Market Impact
Stay ahead of market trends, compliance issues, and competition developments
Manage marketing to drive demand generation campaigns and support sales efforts of our distribution partners.

10+ years in B2B sales, with 5+ years in a leadership role managing sales teams
~ Proven experience in the collision repair, automotive paint/refinish, or automotive aftermarket industry
~ Deep knowledge of body shop sales cycles, distribution channels, and national accounts (e.g., Strong background in budget planning, P&L management, and sales forecasting
~ Excellent leadership, communication, and team-building skills
~ Comfortable with CRM systems and territory performance tools
~ Bachelor’s degree in business, Sales, or a related field; industry certifications or MBA a plus


Existing network with MSOs, collision shop networks, and refinish product distributors
Familiarity with product launches and market penetration strategies
Experience navigating sales in a technical environment, working with training and tech support teams
Competitive base salary with bonus opportunities
Car allowance
Medical and RRSP benefits
Opportunity to lead the national growth strategy in a well-established and growing company