Head of Growth Marketing- Paid Acquisition

We help men save their marriages through results-oriented online coaching, often succeeding where traditional counseling falls short. We help men save their marriages through results-oriented online coaching, often succeeding where traditional counseling falls short. We are looking to hire someone who can take full ownership of paid client acquisition at an eight-figure men's coaching company and to run a marketing turnaround. Your scope is paid media, conversion, conversion-rate optimization, and email; You inherit a proven funnel, years of data, and the current team. Video overview: Paid media strategy and results. Account structure and testing methodology with our external media-buying partner-they execute, you direct. Lead quality end-to-end; stop teaching the algorithm to bring us men who can't afford the program. You own the forecast
- revenue → calls → cost per qualified call → spend → creative volume -and rebuild it monthly. You allocate budget across Meta, Google/YouTube, and Bing Creative and messaging direction -Our biggest gap and your biggest lever. You own the flywheel: mine sales calls and best-customer language → turn that language into hooks, angles, and ads → iterate based on which calls actually close. You own the avatar architecture -high-income professionals and the broad market
- and every ad concept ships with a written hypothesis, target avatar, and rationale. You own the VSL improvements and iterations, creative volume and diversity targets, and final quality control on everything that ships Compliance and account safety. After handover: the compliance guide, the final-review gate on every ad and page, the multi-account testing ladder, platform-policy watch, and the playbooks for operating through restrictions. Data, tracking, and attribution. You own our conversion-event architecture, what we send to each platform and at what quality threshold, one of our most important levers on lead quality. You decide with our media buyer on how to manage event routing, run our pixel-conditioning strategy including the up-market experiments, and keep one canonical weekly scoreboard with funnel data by stage. Front end above all: ads, opt-in, VSL, application, booking, confirmation pages. Structured split testing from opt-in through sale -not just top-of-funnel CTR. You own the email number and the learning loop between email and paid: sequences and broadcasts built from the same angles as the ads, and winning email concepts fed back into the ads pipeline. You inherit the current team
- copywriters, video editors, production, the external media-buying partner, our senior direct-response marketer, and the growth operations coordinator
- and you own the team from there: raising the standard, and the hiring decisions that come with making sure this function succeeds. Weekly plans, structured meetings, quarterly performance reviews, and hiring through our scorecard-based process (every hire does a paid test task; You also own how this department runs day to day: the processes, the production pipeline, and the throughput and quality of our creative and editing output Competitor and market intelligence. You use Claude and Claude Code daily for analysis, research, SOPs, compliance pre-checks, and you build systems, not just outputs ROAS is back toward its historical level, revenue growing again, and a marketing department that holds a standard without the founder inside it. Ran or led marketing for offer(s) doing $1M+/month within the last 18 months -verifiable Expert Meta media buying with real Andromeda-era fluency -creative-as-targeting, concept-level testing, pixel conditioning -familiar with what experts like Jeremy Haynes teach, and able to teach it back to our team Proven creative and hook direction, with receipts (ads you directed and the numbers behind them) Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount Compliance-sensitive vertical

experience:
you've operated where an account can die overnight Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts you'd test for a marriage offer split-testing tooling that tracks from opt-in to sale (like convert.
Work from Anywhere
- Fully remote position | Full-time | Core hours in the European or Dubai time zone. Performance Bonus
- Annual bonus of up to 10% of your fee, tied to targets fully within your control.