Demand Generation Manager

Take your career to new heights with Loopio

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

What You’ll Be Doing

• Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts

• Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account

• Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

• Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting

• Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth

• Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths

• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates

• Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity

• Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

• Continuously test and optimize channel mix, messaging, and campaign structure based on performance data

• Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership

• Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring to the Team

• 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns

• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)

• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models

• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment

• Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines

• An analytical mindset, with the ability to translate data into actionable campaign optimizations

• Strong written and verbal communication skills, and comfort presenting results to leadership

• Experience in a B2B SaaS or tech company is an asset

• Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset

• Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.

• Our employees (or Loopers, as we call ourselves) live and work in