Senior Product Marketing Manager Role

1 week ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Firstbase Full-time

Elevate your career as a Senior Product Marketing Manager at AppDirect. Lead product marketing efforts with a focus on strategy and implementation of customer-focused initiatives.

You will be the primary owner of the product marketing strategy for a Business Unit, defining go-to-market plans, tracking performance, and influencing product development through competitive insights. This position requires you to have a solid background in B2B SaaS marketing, strong analytical skills, and a proactive attitude to drive projects without close supervision. Collaborating with various teams, you will present findings and strategies to leadership effectively.

Key Responsibilities:

  • Develop comprehensive go-to-market plans for product launches
  • Track success metrics aligned with revenue targets
  • Collaborate on product roadmap using market insights
  • Create customer advocacy and expansion-stage initiatives
  • Handle analyst relations and briefings

Requirements:

  • Minimum of 3-5 years in product marketing
  • Proven background in competitive analysis
  • Knowledge of analyst relations
  • Experience with customer marketing programs
  • Excellent written and verbal communication skills

Shape the future of AppDirect's product marketing landscape with your expertise.