Digital Marketing Campaign Delivery Manager

3 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Scotiabank Full-time

Drive digital marketing campaigns at Tangerine through data-driven decisions, channel ownership, and end-to-end customer journey delivery. This is a 12-month contract.

As Digital Marketing Delivery Manager, you will report to the Senior Manager, Digital Marketing Delivery. You will develop go-to-market strategies, launch owned-channel campaigns, and optimize performance. The work spans email, push notifications, mobile ads, websites, landing pages, personalization, and testing.

Key Responsibilities:

  • Lead campaign go-to-market strategy and channel ownership
  • Launch email, push, mobile, and website campaigns
  • Coordinate content with editorial and creative teams
  • Analyze client behavior, segmentation, and campaign success
  • Optimize performance using Google Analytics and Looker Studio Pro

Requirements:

  • Marketing, advertising degree, or equivalent education and experience
  • Three to five years of digital marketing experience
  • Experience in demanding digital-oriented organizations
  • Strategic marketing leadership in agile environments
  • AI fluency and ability to drive results through change

Apply digital marketing strategy, campaign delivery, analytics, and optimization expertise to Tangerine's customer-focused banking communications.