Campaign Analytics Manager Toronto
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This manager role supports Campaign Analytics within Scotiabank’s Canadian Bank Analytics group. You will provide insights, recommendations, and reporting for marketing initiatives. The work includes audience sizing, segmentation, response forecasting, and post-campaign analysis.
Key Responsibilities
Analyze large datasets to identify trends and opportunitiesDefine target audience opportunities with business partnersProvide segmentation and response forecasting for campaignsSet campaign KPIs, benchmarks, and performance reportingPresent campaign outcomes, drivers, and recommendationsRequirements:
Five-plus years of related experienceSQL and relational database experience with large datasetsPython, SAS, Google Cloud, or Power BI experienceQuantitative background in statistics, mathematics, economics, or computer scienceStrong communication, collaboration, and problem-solving skillsBring campaign measurement, customer behavior analysis, and technical analytics expertise to Scotiabank’s Toronto team.
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