Product Designer, Web, Digital

Two days in-office. Based in our Toronto office. Product Designer At Priceline, our mission is simple: to be the best travel dealmakers in the world. com, Agoda, Kayak, and OpenTable) our Product Design team takes the stress out of travel booking, turning it into simple, intuitive experiences travelers love using. As a Product Designer, you won’t just be pushing pixels; Travel is inherently complex. At Priceline, real-world user data guides our design choices, and AI is in every part of our workflow, so you’ll get from early concept to testable experience faster than ever. That leaves your time for core UX: uncovering insights, designing flows that hold together end to end, and getting the hard details right. If you’re a curious, tech-forward designer who likes untangling complexity, actively experiments with emerging tools, and pairs that speed with an exacting eye for quality and taste, this role was built for you. Design Holistic Journeys: Create end-to-end flows across responsive web, iOS, and Android, from wireframes to high-fidelity, testable prototypes. You design for real-world edge cases, not just the happy path. Pioneer AI-Powered Workflows: Use AI tools (we use Claude) throughout your process to rapidly explore directions and accelerate execution, while taking complete ownership of every final UX decision and interaction you ship. Work side‑by‑side with Engineering Leads to turn technical constraints into creative opportunities. Champion Quality: Give critique that makes work stronger, not just different, and hold a high bar for user experience execution from initial concept through final build. Uncover Insights: Conduct lightweight usability testing and user interviews independently, while partnering with Research on foundational studies. Advocate for the User: Turn research findings into meaningful product changes, ensuring the "voice of the customer" is the loudest voice in the room. Contribute scalable UI patterns, interaction states, variants, and accessibility standards to Horizon, our design system, so every team at Priceline can build faster and better using shared standards. Iterate with Data: Use product KPIs and analytics to measure your design impact. You'll say what you expect a design to do before it ships, then read the outcome alongside your product manager. You have 3+ years of Product/UX design experience, with a portfolio demonstrating end-to-end delivery of complex digital products and multi-step user flows, including at least one project where AI was materially part of how you worked. You ship work AI helped with and can defend every line as your own decision. Comfortable Being Measured: You’re at home in an experimentation culture. You say what you expect your design to do before it ships, you can read a result on your own, and you know why "up 2% but not significant" isn’t a win. Problem-First UX Mindset: You look beyond the initial request to uncover the root user problem, and you architect simple solutions for complex logic. Accessibility and Real-World Design: You design for edge cases from the start, considering screen readers, low connectivity, and high-stress travel environments. Highly fluent in Figma, with strong system-level thinking across UI components and interaction design. You are a relentless advocate for the customer, ensuring their needs shape our product delivery. Customer, Innovation, Team, Accountability and Trust. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is CAD 85,000
- 105,000 Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding
- we make travel affordable and accessible to our customers. We’re a grown‑up, startup. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Flexible work at Priceline On the remaining days, you can choose to be remote or in the office. Health & wellness coverage including medical, dental, vision, and mental health resources Generous time off including PTO, holidays, a company‑wide Priceline Pause reset week, and paid volunteer days Work/life support includ